Market Research for Social Media

Join Community Futures Highwood in partnership with Business Link, High River Library, and Foothills Community Immigrant Services for a practical in person workshop designed to help you apply market research to your marketing efforts.

Many businesses struggle to know what to post, who they are speaking to, or why certain content performs better than others. Market research helps provide direction by clarifying your audience, your positioning, and the problems your business is solving. This session focuses on using research to guide your social media decisions so your efforts are more intentional and consistent.

This workshop is suited for entrepreneurs and small business owners in the start up or early growth stages who want a clearer foundation for their marketing efforts.

In this session, you will learn:

• How to define and refine your target market using research tools and available data

• How industry and competitor research can influence your messaging and positioning

• How customer needs and buying behaviour can inform what you post online

• The basics of creating simple surveys to gather useful audience feedback

• What research supports and services are available through Business Link

The facilitator will highlight practical ways market research can inform your social media approach and day to day marketing decisions.

Learn how to align your social media strategy with solid research and make more confident, data informed marketing decisions.

Who Should Attend: Small business owners, aspiring entrepreneurs, home-based business operators, side-hustlers, creatives, service providers, and anyone who wants a simple and supportive introduction to business planning. This session welcomes participants from all backgrounds and communities. Everyone is invited to learn and grow together.

This session is free to attend. Spots are limitted, please consider the event location before registering your spot.

Presenter: Yoshio Oishi, Business Advisor, Business Link

Yoshio’s dedication to helping small businesses thrive led him to join Business Link. While earning a Bachelor of Commerce in Human Resources Management from the University of Ottawa, his passion for supporting entrepreneurs was sparked through his involvement in the student club, Enactus. With a solid background experience in Marketing and E-Commerce, Yoshio has successfully guided numerous small businesses across Western Canada in overcoming the challenges they face on their journey.

As the former E-Commerce Advisor, Team Lead in the Canadian Digital Adoption Program (CDAP), and time as a Funding Administrator, he brings a unique perspective as a business strategist.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Community Futures Highwood