Market Ready: CPG Growth Through Strategic Retail Partnerships

Market Ready: CPG Growth Through Strategic Retail Partnerships is an actionable, behind-the-scenes look at what it takes to successfully launch and grow a consumer packaged goods (CPG) brand through retail channels—specifically with major players like H-E-B.

In this session, we’ll explore real-world strategies for getting your product on shelves, building strong relationships with retail partners, and staying competitive once you’re there. We’ll cover key elements of a go-to-market strategy, from brand positioning and packaging to inventory planning, in-store marketing, and demo programs.

Whether you’re preparing for your first retail pitch or looking to deepen existing partnerships, this workshop will equip you with tools, insights, and lessons learned from navigating the journey firsthand.

>> Event Details:

• Date: Wednesday, September 17th
• Time: 12:00pm - 1:00pm
• Location: Geekdom, 7th Floor

>> Mentor Bio:

Maria is passionate about creating and offering solutions that make people’s lives easier and more joyful. My journey has taken me from working as a translator and interpreter to becoming an entrepreneur, crafting chorizo seasoning blends that bring vibrant experiences into our customers’ kitchens. I love sharing the richness of Mexico’s cultural heritage while learning from other cultures along the way. I believe that the more we exchange stories and traditions, the better we understand one another—and the stronger our communities become. I am a successful entrepreneur and I am currently part of the GAP program here with Geekdom.

Host or Publisher Geekdom