Market Analysis & Value Delivery: Understanding Needs and Quality Solutions

Join us on Thursday, January 23 for the next session in our Community Health Innovation Seminar Series, and take home practical tips that will help you identify new opportunities and gain a greater understanding of market dynamics.

Led by experienced product manager Jaileene Garza, MHA, CHES, this FREE seminar is applicable to any startup but is tailored to companies with solutions that seek to address the Social Determinants of Health (SDOH).

Attend in-person to network with fellow attendees and meet our speaker from 11:30 a.m. - 12:00 p.m.. Seminar will begin promptly at noon, with streaming available via Zoom. Lunch will be provided for in-person attendees.

Purpose:
This session will show you how a comprehensive market analysis can help you better understand your target market. Participants will explore data-driven approaches to identify new opportunities for technologies that address the Social Determinants of Health (SDOH) in underserved markets.

Objectives:
• Apply market research techniques to identify gaps and validate potential business opportunities
• Map key stakeholders, including healthcare providers, community organizations, and target populations
• Analyze market forces and social factors that impact both business viability and community outcomes
• Develop strategies to create marketable solutions and sustainable business models

This seminar will be hosted in person at the UTRGV eBridge Center for Business & Commercialization in Brownsville, TX and streamed virtually via Zoom.

Guest Speaker:
Jaileene Garza, MHA, CHES
Product Manager, Yumlish

Cost: Admission is FREE.

Virtual Access | Zoom Information

https://zoom.us/j/99831774154?pwd=0WVIfTBGWFfz33Nf6zKY9CZCqjhUl0.1

Meeting ID: 998 3177 4154

Passcode: 784123

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Commercializing Innovation for Community Wellness

Presented by VelocityTX and Methodist Healthcare Ministries, our Community Health Innovation Seminar Series is a 10-session business education curriculum designed to promote the development and commercialization of solutions that address the social determinants of health (SDOH). Tailored to the needs of social entrepreneurs, the series offers basic training on a variety of topics including market analysis, business formation, and intellectual property.

Participants who wish to take the next step in their entrepreneurial journey are invited to sign up for our three-day startup workshop, where seasoned business leaders provide hands-on guidance to help emerging entrepreneurs develop and validate their business concepts. More established startups are encouraged to apply for our intensive accelerator program, which culminates in a public Demo Day where cohort companies will compete for the opportunity to pilot their technologies within the Methodist Healthcare Ministries network of services.

Host or Publisher VelocityTX