MAP IT Marketing Strategy Intensive - write your own marketing strategy

Designed to fit YOUR business.

Designed for you to take action

Join marketing trainer and coach Rachel Klaver for an immersive two-day face-to-face workshop tailored for service-based businesses.

This event will take place on the 5th and 6th of November, at WINTEC, Hamilton

This is designed to transform your marketing strategy from the ground up.

Over two days you'll explore and learn up-to-date marketing practices and strategy, and write a strategy customised for your business.

You’ll then create a clear action plan designed to attract, engage and convert your ideal customers

Numbers are limited to ensure you can get individualised help and support.

• How to best explain what you do
• Simplifying your message to cut through a busy marketplace
• How to define your target market (beyond demographics)
• Defining your positioning
• A check on pricing and profitability pillars
• Identifying gaps and differentiation from competitors
• Unique selling proposition
• Improving word of mouth, influencer and referral marketing
• Customer experience and the customer journey
• Who owns the marketing role
• Appropriate use of AI in marketing
• Website Optimisation
• Email Marketing that works
• Creating a social media strategy framework
• Printing and branding needs
• Traditional marketing (Radio/Print/Other)
• PR, Expos, Conferences
• Business owner brand

(Everything will be taught for small business needs, rather than large organisations.

We'll be covering the following in everyday language, explaining all the marketing terms as we go)

Guided pre-workshop tasks to make the most of your time.

Individualised analysis of key marketing areas.

A marketing strategy and action plan workbook.

Templates, spreadsheets to support your plan.

Opportunity to discuss specific areas where needed.

A month of free access to video training and lessons, templates, and worksheets to help take action. (with an option to continue monthly access for a nominal fee)

A content marketing planner to help plan out your activity and take action.

Welcome! I'm Rachel Klaver, content marketing coach, marketing strategist and small business owner.

I’ve worked with over a thousand small business owners on their marketing strategy either in small groups like this, or one-to-one.

I use real language, story, and simple explanations to break down marketing strategy.

I’m able to provide a range of options and ideas for you to use as you take action.

I want that for you.

(The other stuff: I work full time as a marketing strategist, coach and trainer. I co run our business Identify Marketing with my husband Rod. I've written 28 books, the last one on content marketing (it's called Be a Spider, Build a Web.). I write a fortnightly column for NZ's Stuff newspaper on marketing, and have two podcasts: MAP IT Marketing, and Confident Content. )

So... would you like to come join me?

This two-day programme is just $2,000+gst per person.

(limit of two per business)

This workshop is registered with the Regional Business Partner Network. To explore if your business may be eligible for support, so we can put you in touch with your local Regional Business Growth Advisor if appropriate to discuss further

This two-day intensive will get you ready to make the next 12 months a year of growth, and more profit. Get a handle on your marketing, develop an action plan and know exactly what you need to do to create consistent marketing output targeted at the right people.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Identify Marketing