Managing Reputation in the age of AI Leadership Briefing

The fundamental question for the modern Board, Exec Teams and Senior Communication Leaders of brands everywhere has evolved from:

'What are people saying about us?'

To

'What is AI saying about us?'.

From ChatGPT to Google’s AI Overviews, the way organisations are discovered, interpreted and recommended is being reshaped in real time.

For communications leaders, this creates a new challenge: you’re no longer just managing media narratives – you’re managing how machines understand and present your brand.

The Remarkables and The Mark, powered by LEOPRD, invite you to an exclusive breakfast session that brings together the latest findings from AI visibility audits across sectors, alongside emerging crisis case studies, to explore what this shift means in practice.

• How brands are currently showing up in AI-generated answers – and where risk and opportunity sit
• The role of earned media, authority signals and third-party validation in shaping AI output
• Where crisis narratives are being reinforced – or distorted – by AI systems
• Why traditional monitoring is no longer enough, and what replaces it
• How to prepare for “always-on” reputation exposure in AI environments

• Kerry Parkin (Founder, The Remarkables / The Mark): On commercial and reputational implications of not managing the narrative backed by real world examples
• Celia Harding (Founder, LEOPRD): Sharing opening insights and industry leading GEO findings from across the globe
• Helen Dunne (Corporate Affairs Unpacked): Moderating a high-level discussion on what Comms Leaders need to do now and next.

This is a closed-door, strictly brand-only breakfast session designed for senior leaders in Communication, Corporate Affairs, and Marketing.