Making Circularity Pay Off.

Schedule

Mon Sep 21 2026 at 09:00 am to 10:30 am

UTC-04:00
Location

JUUNOO | New York, NY

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Learn to quantify the financial performance of circular products, and connect with industry experts over a European breakfast.
About this Event

We all believe in circularity, yet why is it taking off so slowly? One key reason is the lack of clear measurement of its financial value. To speed up adoption, we must be able to measure the economic impact of circular products. The Circular Value Index (CVI) does exactly this.


In this session, you will learn how to use the Index to quantify and communicate the financial performance of circular products. Experts from industry and academia will share concise insights and practical perspectives on applying circularity in business.


This year we also look ahead. The World Circular Economy Forum is where the global circular economy community sets its agenda, and we will share a special announcement about what comes next and how you can be part of it.


Agenda

🕑: 08:45 AM - 09:00 AM
Welcome: doors open with French pastries and Italian coffee
🕑: 09:00 AM - 09:05 AM
Welcome notes
Host: Maxime De Scheemaeker - JUUNOO

Info: Maxime, Co-CEO of JUUNOO, is opening the doors of his beautiful Union Square showroom to host us. He’ll welcome everyone with a delightful French breakfast and freshly brewed Italian coffee.


🕑: 09:05 AM - 09:20 AM
Introduction: What is the definition of a Circular Product?
Host: Sandra Goldmark - Columbia & Barnard

Info: Before you can measure circular value, you have to agree on what you are measuring. Join Sandra Goldmark, Associate Dean at the Columbia Climate School, as she sets the definition. What actually makes a product circular, where the common claims fall apart, and why the answer matters far more to your business than it sounds.

Sandra is a designer, professor and entrepreneur whose work sits at the intersection of circularity, climate and design. She is the author of Fixation: How to Have Stuff without Breaking the Planet, founded the New York repair enterprise Fixup, and teaches Columbia's course on circular economy strategies for reclaiming value. She brings the rigor that turns a buzzword into a working definition.


🕑: 09:20 AM - 09:40 AM
Learning: How to measure to financial performance of Circular Products.
Host: Chris Van de Voorde - Circular Value Institute

Info: Join Chris, co-founder of the Circular Value Institute (CVI), as he explores how to measure the financial performance of circular products. With his deep expertise as a product designer and entrepreneur, Chris will introduce the CIRCULAR VALUE INDEX, teaching you how to quickly assess the value of your circular products and the Product-as-a-Service business models they enable.

Chris brings more than 20 patents and awards related to Circular Economy innovation to this mission, guiding organizations toward more sustainable and fast-scaling product strategies.


🕑: 09:40 AM - 10:00 AM
Q&A with the audience

Info: In this final segment, we invite the audience to join the conversation. Participants will have the opportunity to ask questions, share their perspectives, and engage directly with the panel.
This open forum encourages a lively exchange of ideas, deepening the discussion on measuring circular value, investment, and sustainability. Everyone’s voice is welcome as we explore how to accelerate the circular economy together.


🕑: 10:00 AM - 10:30 AM
Networking & Coffee
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Where is it happening?

JUUNOO, 41 Union Square West, New York, United States

Event Location & Nearby Stays:

Tickets

USD 0.00

Know what’s Happening Next — before everyone else does.
The Circular Value Institute
Host or PublisherThe Circular Value Institute

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