Makers who mean it | Storytelling and Socials for Makers

This session is about turning a maker's identity into content people actually stop for. Participants will work through the anatomy of a story (hook, context, turn, resolution), how platform mechanics affect structure (carousels, caption length, calls to action), then draft a real post using their own work, voice and values. The session closes with peer feedback and a two-week content plan to take away.

Learning outcomes:

• Structure a story arc for a single post or short series
• Write captions that sound like your own voice, not a template
• Place calls to action so casual scrollers actually see them
• Leave with a content plan for your next two weeks of posting

Structure:

• Recap and reconnect (15 min)
• Anatomy of a story (25 min)
• Platform mechanics (25 min)
• Break
• Practical build, drafting a real post (30 min)
• Peer feedback and content plan (15 min)

Who Should Attend? [TBC, age range and skill level] Best suited to makers with a defined brand identity, ideally having attended Workshop 1: Brand Identity.

What's Included? A draft social post, a two-week content plan template, and peer feedback from the group.

What Should I Bring & Wear? Your own phone or laptop, plus a few photos of your work, so you can draft a real post during the session.

Workshop Cancellation Policy:
Please note this workshop can be cancelled by artisan due to unforeseen circumstances or if minimum numbers are not reached - this decision is made between 2-7 days before the workshop date so don't delay in buying your ticket! In the event of the workshop being cancelled by artisan, participants will be refunded in full and as soon as possible.

Participant Cancellation Policy:
Workshops have limited spaces and involve preparation by the facilitator. Bookings cancelled up to two weeks prior to the start of the workshop may be refunded, but a 20% non-refundable administration fee will be deducted. Bookings cancelled within two weeks of the workshop commencing will not be refunded. Refunds are to be processed by the attendee through Humanitix.

Workshop Transfer Policy:
You are also welcome to transfer your booking to another person prior to the workshop commencing. Please confirm this arrangement 24 hours prior to the workshop in writing to [email protected].