Make Your Business Impossible to Ignore - Market Collective

Make Your Business Impossible to Ignore

A practical workshop on visual marketing for independent retailers, designer-makers, and business owners.

"People buy with their eyes. Let's make your design and displays stand out from the crowd."

Ann English, Visual Marketing specialist

Your shop window is no longer just on the high street. It is in everyone's hand, on every phone screen, in every scroll and swipe.

The way you present your business, whether that is your physical space, your market stall, your pop-up, or your social media, shapes how people feel about you before they have even spoken to you.

And the good news? You do not need a big budget to get it right. You just need to know what to do.

This workshop is a good fit if:

• You know people buy with their eyes, but you are not sure how to create a strong first impression

• You want to learn the visual techniques the big brands use, without the big brand budget

• You have a shop, market stall, or pop-up and want people to stop, look, and buy

• Your online presence does not quite reflect the quality of what you actually sell

• You want your business to look more professional and feel more intentional

Ann will take you through the visual marketing principles that make a real difference for independent businesses, covering:

• Your shop window, physical and digital, and how to make it work harder for you

• Inside your shop: layout, display, and the customer journey through your space

• How to present your products and services so they attract attention and create intrigue

• The silent sales techniques used by big retailers, adapted for independent businesses

• Practical display principles you can apply straight away, whatever your setting

• A clear understanding of how visual marketing works and why it matters for your business

• Practical tools and techniques to improve how you present your products and space

• Ideas you can act on straight away, both in person and online

• More confidence in how your business looks and feels to customers

• A sharper sense of what makes people stop, engage, and buy

Ann English is a Visual Marketing specialist and founder of the Visual Marketing Academy. She works with independent retailers, designer-makers, and business owners to help them present their brand with clarity and confidence, both in person and online.

Her approach draws on the proven design and display principles used by big brands, making them accessible and practical for businesses of every size.

Date: 14th September 2026

Time: 17:30 - 20:00

Location: The Glass Onion, Sunderland

About the Project:
Delivered by Market Collective as part of the Digitising the High Street project with Enterprising Sunderland. The initiative is funded by the North East Combined Authority and Sunderland City Council, supporting local businesses to grow and succeed in the digital space.

👉 Spaces are free but limited, so book early to secure your spot!

Know what’s Happening Next — before everyone else does.

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Host or Publisher Market Collective CIC