MAKE IT MOVE: Algorithmic PR (Auckland)

Auckland based? You're invited!
We recently ran an in-person event in Wellington on the ins and outs of Algorithmic PR with our very own Chris and Tim Pointer. The presentation and chat that followed was so interesting that we've twisted the Pointer brothers' arms to come up to Auckland to do it all over again.
Auckland event and RSVP details are below. We'd love to see you!
Algorithmic PR: Do brands still have a shot at controlling their reputation?
🗓️ Date: Tuesday 16 June from 5.30pm
🗺️ Location: Thompson Spencer Auckland Offices – Level 1, 3 Lorne Street, Auckland CBD
This is a complimentary event.
What we'll be talking about:
AI is increasingly taking the reins in shaping how information is filtered, summarised and prioritised, which then impacts how brands are trusted and pushed to the top. You can issue all the official statements and send out all the seeding kits you like, but if the algorithms aren’t inferring that your brand is credible, trustworthy and relevant, then the traditional ideas of “owning” your reputation start to unravel.
This isn’t a doomsday signal for brands, but it does call for a big PR rethink. Join us in person as we talk through what it takes to stay visible and well-represented in a world of digital gatekeepers.
We'll cover how LLMs (large language models) rank, reference and select which brands to spotlight, and why social signals and tight PR strategies are crucial this new landscape.
If reputation, meaningful reach and relevance are on your 2026 radar - and you're partial to absorbing ideas over refreshments - then this one's for you.

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Host or Publisher Thompson Spencer