Mailchimp Essentials: Build, Send, and Track with Confidence

Ready to finally make sense of Mailchimp? In this hands-on workshop, you’ll learn exactly how to set up your account, keep your audience organized, design emails that people actually read, and use templates to save time. You’ll leave with a step-by-step understanding of how to:

• Build and clean your audience list
• Customize templates that match your brand
• Create subject lines and calls-to-action that get clicks
• Use Mailchimp’s reports to track what’s working (and what’s not)

Whether you’re brand new to email marketing or ready to sharpen your skills, you’ll walk away with the confidence and tools to grow your business with email.

Who's It For?

• Small business owners and entrepreneurs who want to use email to grow their business.
• People who may not have a marketing team — DIY-ers trying to do it themselves.
• Beginners or “light users” of Mailchimp — those who may have an account but haven’t fully used it.
• Nonprofits or community-based organizations could also benefit, since the workshop covers opt-in rules, storytelling, and segmentation in simple terms.

Do you need to have Mailchimp already?

• Not required. We'll give you the overview of how to set up an account, navigate the dashboard, and create your audience. That makes it friendly for people starting from zero.
• That said, having an account set up in advance would let participants follow along more effectively and practice in real time.

Mary Warfel Moquin is the Owner/Founder of A Brand New Day Co., a seasoned marketing and communications professional with a B.S. in Public Relations from Utica University. She is passionate about storytelling, connecting brands with their audience and has a philosophy that everything is "figureoutable."

With a can-do attitude and a curious nature, Mary excels at building relationships that drive change. Her diverse background spans business, marketing, communications, operations and sales. Mary has refined her craft through experience working for a $4.3 billion international company, in the non-profit sector and in market research sales.

Mary founded A Brand New Day Co. with a clear mission: to help small businesses thrive in the evolving digital landscape. She believes small businesses are the backbone of our communities and deserves tailored marketing strategies that deliver real, measurable results.

Host or Publisher The Rising Tide Society & ThINCubator