Magic of the Holidays Parade & Festival
About this Event
Festivities begin with a morning parade, continue with a vibrant festival on the Town Green and other delightful activities throughout downtown. The 2026 festival theme is Magic of the Holiday Season.
COST: No charge for admission. Vendors at the marketplace will be selling holiday themed products. Food will be available for purchase.
MAP: See the GOOGLE EVENT MAP for parade route, activity locations, and parking information.
Parade Through Downtown
SCHEDULE: the parade begins at 10:30 a.m.
ROUTE: The parade begins on Hwy. 53 at the entrance to the Braselton TechCenter and continues south through downtown, turning right on Henry Street (past Town Hall), traveling along Harrison Street by the Braselton Park, passing the Braselton Library on Davis Street, and ending on Hwy. 124 at Free Chapel.
Holiday Marketplace
Shopping on the Town Green | Find unique gifts for the holidays at the vendor market on the Town Green, open from 11 a.m. until 6:30 p.m.
Festival Activities
Throughout the day there will be various seasonal fun to be found. See live reindeer and visit with Santa. Be entertained by community performers. View the Schedule below for locations and times.
Welcome Center at The Mill
Celebrate the season with a stop at the Braselton Welcome Center, located in the historic Enterprise Roller Mill. While you're in town for the holiday fun, come explore our festive market filled with locally made gifts and keepsakes—perfect for bringing a bit of Braselton home.
Don’t miss our museum—step back in time and discover how this early 1900s mill helped shape our town’s story.
The Mill will be open 10:30 a.m. to 3 p.m. during the Festival, or visit us during regular business hours: 10 a.m. to 3 p.m. Monday to Friday.
Parking & Transportation
- Parking deck, 40 E. Lake Dr., Braselton, GA 30517
- Municipal Complex, 4982 Hwy 53, Braselton, GA 30517
- Take the Braselton Trolley! The trolley will run its regular route from 11 a.m. to 11 p.m. Park near one of the stops and hop aboard for a free ride.
Join us the evening before, Friday, November 20, 2026, from 6 to 8 p.m. for our Tree Lighting Celebration.
Agenda
🕑: 10:30 AM
Parade Through Downtown
🕑: 11:00 AM - 06:30 PM
Holiday Marketplace
Where is it happening?
Event Location & Nearby Stays:
USD 0.00
