Luxury Committee: Thailand's New Luxury Consumers Expectations, Trends, and Market Shifts
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Luxury Committee of the Franco-Thai Chamber of Commerce (FTCC) is pleased to invite you to an exclusive evening discussion exploring the future of the luxury industry in Thailand and the evolving expectations of the next generation of consumers.
Thailand has emerged as Southeast Asia’s leading luxury hub, driven by retail expansion and a growing population of high-net-worth individuals.
Yet the industry now faces global challenges: economic uncertainty, slower customer acquisition, and shifting consumer aspirations.
This makes it the right moment to better understand the mindset and expectations of Thai luxury consumers.
An exclusive survey focused on younger generations will explore key questions:
- Will the traditionally positive perception of luxury among Thai consumers continue with younger audiences?
- Which luxury categories appeal most to them?
- How important are sustainability and social and environmental responsibility?
- What do they expect from brands and the in-store experience?
Who should attend:
Professionals and executives from the luxury, retail, fashion, beauty, hospitality, lifestyle, marketing, customer experience, and premium services sectors, as well as anyone interested in emerging consumer trends and the future of luxury in Thailand.
Event Details:
Date: Thursday 11 June 2026
Time: 18.00 hrs – 21.00 hrs
Venue: Ballroom, 12th Floor, VIE Hotel Bangkok - MGallery Collection
Participation fee:
- Luxury Committee Member 1,100 THB
- FTCC Member 1,300 THB
- Non-member 1,800 THB
Thailand has emerged as Southeast Asia’s leading luxury hub, driven by retail expansion and a growing population of high-net-worth individuals.
Yet the industry now faces global challenges: economic uncertainty, slower customer acquisition, and shifting consumer aspirations.
This makes it the right moment to better understand the mindset and expectations of Thai luxury consumers.
An exclusive survey focused on younger generations will explore key questions:
- Will the traditionally positive perception of luxury among Thai consumers continue with younger audiences?
- Which luxury categories appeal most to them?
- How important are sustainability and social and environmental responsibility?
- What do they expect from brands and the in-store experience?
Who should attend:
Professionals and executives from the luxury, retail, fashion, beauty, hospitality, lifestyle, marketing, customer experience, and premium services sectors, as well as anyone interested in emerging consumer trends and the future of luxury in Thailand.
Event Details:
Date: Thursday 11 June 2026
Time: 18.00 hrs – 21.00 hrs
Venue: Ballroom, 12th Floor, VIE Hotel Bangkok - MGallery Collection
Participation fee:
- Luxury Committee Member 1,100 THB
- FTCC Member 1,300 THB
- Non-member 1,800 THB
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Where is it happening?
VIE Hotel Bangkok - MGallery Collection, ลาวี ครีเอทีฟ เฟรนช์ คูซีน, ถนน พญาไท, ราชเทวี, กรุงเทพมหานคร, กรุงเทพมหานคร 10400, ประเทศไทย, Nana Plaza, Thailand
Event Location & Nearby Stays:
Know what’s Happening Next — before everyone else does.
Host or PublisherFranco-Thai Chamber of Commerce (FTCC)
