Lunchtime Topic: Building Smart Bots for Market Insights and Buyer Personas

In this keynote presentation, Danielle Hawkins aims to unlock the potential of artificial intelligence for small business owners, focusing on how tools like ChatGPT can revolutionize market research and audience analysis. The session will highlight the capabilities of ChatGPT 4, particularly its custom instructions feature, to tailor interactions and generate precise responses. This presentation will educate and demonstrate practical applications, enhancing audience engagement through interactive storytelling and strategic analysis.

Objectives

• Educating on AI Capabilities: Introduce small business owners to advanced AI tools like ChatGPT, emphasizing its utility in capturing and analyzing market trends and customer feedback.
• Creating a Custom GPT for Market Research: Show how to program ChatGPT to consider factors such as Maslow's hierarchy of needs, pain points, market insights, and customer aspirations to generate targeted research outputs.
• Buyer Persona Creation via Storytelling: Demonstrate how AI can create dynamic and compelling buyer personas by synthesizing research data into narrative forms, making market insights more relatable and actionable.
• Using ChatGPT with Forms for Audience Analysis: Give an overview to attendees on integrating ChatGPT with online forms and surveys to automate and enhance data collection and analysis processes within their business operations.

Bio

Hello, my name is Danielle Hawkins. I'm not your ordinary Creative Marketing Consultant.
I'm a creative powerhouse on a mission to become a game-changer in the industry. I specialize in smart systems, branding, marketing, and design, and my ultimate goal is to be among the rare breed of Marketing Leaders revolutionizing the game.As a passionate learner, I am always hungry for new knowledge from diverse sources. I firmly believe continuous learning is the key to staying ahead in any field. And I am confident that I can ignite the same drive in you. With my consulting and strategy sessions, I will help you identify the strengths and unique qualities that make you or your brand exceptional. We will explore innovative ways to leverage these qualities to achieve unparalleled success.

Host or Publisher The Creative Coast