Lunch & Learn: Marketing Without a Product, Selling a Lifestyle

Name: Lunch & Learn: Marketing Without a Product, Selling a Lifestyle
Start: 2025-09-16T11:30:00-05:00
End: 2025-09-16T13:00:00-05:00
Location: 3414 One Pl, Jonesboro, AR 72404

Schedule

Tue Sep 16 2025 at 11:30 am to 01:00 pm

UTC-05:00

Location

3414 One Pl, Jonesboro, AR 72404 | Jonesboro, AR

What if your next branding project didn’t sell a product, but an entire community?
Join us on September 16th at the Food Bank of NEA at 11:30 (lunch served at 12) for a lunch-and-learn session with Bethania Baray-Harrison, Director of Talent Attraction for Always Jonesboro, a campaign that’s reshaping how cities market themselves.
Bethania will walk us through the creative strategy, design thinking, and cross-sector collaboration that brought Always Jonesboro to life: a brand built not on products, but on belonging, quality of life, and authentic local voices. Whether you’re a creative director, designer, marketer, or just starting your career, this session is packed with real-world insights into place branding, emotional storytelling, and digital experience design.
Register Now! https://aafnea.org/meetinginfo.php?id=63&ts=1755572325