Lunch and Learn: Startup Tools that Help Founders Avoid Expensive Mistakes
Schedule
Thu May 28 2026 at 11:30 am to 01:00 pm
UTC-04:00Location
The Next Center | Holland, MI
About this Event
Startup Tools that Help Founders Avoid Expensive Mistakes – hosted by Jeff Muller
Most startups move quickly from idea to execution without spending enough time validating assumptions, understanding the market, or building a solid business foundation. In this Lunch & Learn, Jeff Muller will walk through practical startup tools founders can use to reduce risk, make better decisions, and build smarter.
Topics include feasibility studies, market research, the Business Model Canvas, testing assumptions, financial forecasting, SWOT analysis, target buyer personas, minimum viable products (MVPs), and founder dependency and system design. Founders will leave with a practical framework they can apply immediately to strengthen their business idea.
This event is free for all SURGE members.
Hosted by: Jeff Muller
Jeff Muller is a marketer, designer, and business owner with over 25 years of experience helping companies grow through clear strategy, strong positioning, and effective execution. You can learn more about Jeff here: https://mullermarketing.co/
Where is it happening?
The Next Center, 65 East 7th Street, Holland, United StatesEvent Location & Nearby Stays:
USD 0.00 to USD 17.85
















