lululemon x Atriani An Immersive Experience

Step inside Bermont Studio as Lululemon and Atriani come together to create one immersive space — a two-day experience where movement, design, and atmosphere merge in perfect harmony.

Through beautifully curated visuals, immersive sound, and projection mapping, the studio transforms into an environment built to inspire balance, focus, and creativity. Each Pilates, Yoga, and Train session takes place within this fully immersive setting — designed to connect movement with rhythm, breath, and light.

Led by lululemon ambassadors Jela Tubei and Valerie Tiu, along with fitness and wellness instructors Carla Kava, Maddy Knight, and Ethan Williams aka Coach Delano, each class offers a unique approach to mindful movement within an immersive environment. Guests can enjoy their coffee at the Atriani Lounge, a warm and thoughtfully designed space featuring curated pieces and subtle elements from Atriani Living. The adjoining pop-up stand brings the line to life through custom scents and curated activations, extending the immersive experience beyond each session. Café Bica will also be present inside the studio, serving signature coffee and refreshments throughout the event — a perfect complement to moments of rest and connection between sessions. Arivano Creative Agency has designed and curated the entire event and immersive experience, bringing every element together under one cohesive vision.

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