Loyalty Programs: The Complete Masterclass™ - London October Course
About this Event
About this event
WHAT YOU'LL LEARN
Welcome to Loyalty Programs: The Complete Masterclass™ London Course!
Join us for an exciting two days filled with insightful sessions and hands-on workshops hosted in London. Learn from industry experts, network with like-minded loyalty professionals, and discover the latest trends in loyalty programs. Don't miss this opportunity to enhance your knowledge and skills in customer loyalty. Reserve your spot today.
Privacy notice: When you register, your name and email will be shared with Loyalty & Reward Co.
WHAT TO EXPECT
Who is this Masterclass for?
Loyalty Programs: The Complete Masterclass™ is the only loyalty education course globally with a formal textbook. The course covers emotional engagement, experiential design, gamification, psychology, technology, marketing, commercial modelling, and more.
The course is designed for professionals working in the loyalty industry, as well as marketing leaders looking to deepen their understanding of loyalty programs as a core marketing discipline. Brands that have recently participated include GAP, adidas, ASICS, Calvin Klein, Tommy Hilfiger, VF Corporation, CVS, Citi, LEGO, Costa Coffee, FanDuel, Marriott, Vodafone, Ann Summers, AS Watson, ASOS, PepsiCo, Adobe, Virgin Red, Mastercard, and H&M.
The ultimate loyalty Masterclass
The two-day course will be delivered by certified professionals from . With learnings across 8 core modules, you'll come away with the insights you need to build or evolve a best-in-class loyalty program that drives deep member engagement and incremental ROI. You'll also have plenty of opportunity to network with peers in the industry. The course is sponsored by and .
WHAT YOU'LL RECEIVE
Textbook and certification
A signed copy of “Loyalty Programs: The Complete Guide (2nd Edition)”, the official textbook for the course.
Certification for completing the course. The course is independently certified by The CPD Certification Service.
Participants will be authorised to use Certified Loyalty Expert™ and the Loyalty Programs: The Complete Masterclass graduate emblem against their name.
Invitation to the LinkedIn alumni group.
Day 1
🕑: 09:30 AM - 10:00 AM
Module 1: Program objectives
Info: Loyalty program definitions | Why companies run loyalty programs | How to set objectives that drive the right outcomes
🕑: 10:00 AM - 10:30 AM
Module 2: Loyalty program designs
Info: Review of 10 primary design frameworks, 26 sub-frameworks, and hybrid models | How to select the right design for your business.
🕑: 10:30 AM - 11:00 AM
Module 3: Existing program critique
Info: Loyalty & Reward Co's Essential Eight framework | Real-world program examples assessed against best-practice principles
🕑: 11:00 AM - 11:15 AM
Break
🕑: 11:15 AM - 12:00 PM
Module 4: Loyalty psychology
Info: Key consumer psychology theories applied to loyalty program design | How to influence desired member behaviours
🕑: 12:00 PM - 01:00 PM
Module 5: Rewards & benefits
Info: Types of rewards, benefits and reward aggregators | How to match reward types to the behaviours you want to drive
🕑: 01:00 PM - 02:00 PM
Lunch & Networking
🕑: 02:00 PM - 03:00 PM
Module 6: Gamification
Info: Gamification vs games | Mechanics that drive deeper member engagement | Real-world examples
🕑: 03:00 PM - 04:00 PM
Module 7: Differentiation
Info: Why loyalty programs commoditise | How to design a program that creates sustainable competitive advantage
🕑: 04:00 PM - 04:15 PM
Break
🕑: 04:15 PM - 05:00 PM
Module 8: Data strategy
Info: The loyalty data value chain | How to collect, store and activate member data to drive deeper engagement
🕑: 05:00 PM - 05:30 PM
Drinks & Networking
Day 2
🕑: 09:30 AM - 11:00 AM
Module 9: Marketing & promotions
Info: Member lifecycle management | Promotions strategy | Omnichannel personalisation across communications, offers and experiences
🕑: 11:00 AM - 11:15 AM
Break
🕑: 11:15 AM - 01:00 PM
Module 10: Technology
Info: The loyalty technology landscape | Core platform capabilities | How to evaluate and select the right tech
🕑: 01:00 PM - 02:00 PM
Lunch and networking
🕑: 02:00 PM - 02:30 PM
Module 11: Commercial modelling
Info: How loyalty programs generate (and cost) money | Key financial metrics every loyalty professional needs to understand
🕑: 02:30 PM - 03:00 PM
Module 12: ROI optimisation
Info: How to measure true program ROI | Frameworks for proving the business case | Isolating the loyalty effect
🕑: 03:00 PM - 03:30 PM
Module 13: Security & Fraud
Info: Common fraud vectors and how programs are exploited | Strategies to detect, prevent and remediate
🕑: 03:30 PM - 03:45 PM
Break
🕑: 03:45 PM - 04:15 PM
Module 14: The future of loyalty
Info: Emerging global trends | AI and agentic commerce | What the loyalty landscape looks like from here
🕑: 04:15 PM - 04:45 PM
Module 15: Bringing it all together
Info: Synthesising two days of learning | How best-practice programs combine design, psychology, technology, data and commercial rigour to deliver success
🕑: 04:45 PM - 05:00 PM
Finish and photos
Where is it happening?
Event Location & Nearby Stays:
GBP 1200.00
