Loyalty Programs: The Complete Masterclass™ - London October Course

WHAT YOU'LL LEARN

Welcome to Loyalty Programs: The Complete Masterclass™ London Course!

Join us for an exciting two days filled with insightful sessions and hands-on workshops hosted in London. Learn from industry experts, network with like-minded loyalty professionals, and discover the latest trends in loyalty programs. Don't miss this opportunity to enhance your knowledge and skills in customer loyalty. Reserve your spot today.
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WHAT TO EXPECT

Loyalty Programs: The Complete Masterclass™ is the only loyalty education course globally with a formal textbook. The course covers emotional engagement, experiential design, gamification, psychology, technology, marketing, commercial modelling, and more.
The course is designed for professionals working in the loyalty industry, as well as marketing leaders looking to deepen their understanding of loyalty programs as a core marketing discipline. Brands that have recently participated include GAP, adidas, ASICS, Calvin Klein, Tommy Hilfiger, VF Corporation, CVS, Citi, LEGO, Costa Coffee, FanDuel, Marriott, Vodafone, Ann Summers, AS Watson, ASOS, PepsiCo, Adobe, Virgin Red, Mastercard, and H&M.

The two-day course will be delivered by certified professionals from . With learnings across 8 core modules, you'll come away with the insights you need to build or evolve a best-in-class loyalty program that drives deep member engagement and incremental ROI. You'll also have plenty of opportunity to network with peers in the industry.
WHAT YOU'LL RECEIVE

A signed copy of “Loyalty Programs: The Complete Guide (2nd Edition)”, the official textbook for the course.

Certification for completing the course. The course is independently certified by The CPD Certification Service.

Participants will be authorised to use Certified Loyalty Expert™ and the Loyalty Programs: The Complete Masterclass graduate emblem against their name.

Invitation to the LinkedIn alumni group.

Info: Evolution of loyalty programs | Academic research: Do loyalty programs actually work? | Best-practice loyalty programs.

Info: Analysis of psychological theories, biases & heuristics | Loyalty psychology to design of loyalty programs | How to influence desired behaviors

Info: Different reward types | Review of 27 different loyalty program designs | How to drive deep member engagement

Info: The entire data value chain | Facilitating the collection of member personal data | Harnessing the insights to stimulate deeper member engagement

Info: Loyalty technology | Review leading platforms' core capabilities | Amazing innovations in the loyalty landscape

Info: Tracking engagement | Lifecycle management best practices | Increased transactions, satisfaction and referrals

Info: How to deliver a positive ROI | Best-in-class models to measure financial benefits
| Exploring other ways loyalty programs generate revenue

Info: Fraudulent activity and database breaches | Strategies to mitigate risks | What the exciting future of loyalty looks like globally

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Host or Publisher Loyalty & Reward Co