Love cake? Buy cakes for special occasions? We want to hear from you!

Focus Group: How Do You Choose the Perfect Celebration Cake?

Do you enjoy cake and often buy cakes for birthdays, celebrations or special gatherings?

We’re inviting members of the public to join a friendly 2-hour focus group to talk about how people in Liverpool, Chester and Wirral choose and order celebration cakes.

This session is part of a wider research project exploring how customers find, select and buy cakes. We want to hear about your experiences - what matters to you, where you buy from, and what makes the perfect celebration cake.

During the session you will:
• Complete a short questionnaire
• Take part in a relaxed group discussion
• Share your experiences of buying celebration cakes

Who we’re looking for

We’re looking for people who:
• Enjoy cake
• Occasionally or regularly buy cakes for birthdays or celebrations
• Live in or around Liverpool, Chester or Wirral

We welcome people of all ages and backgrounds, and we are aiming for a good mix of genders and perspectives.

Bringing someone with you

If you arrive with someone, they are welcome to wait in the restaurant area of the venue while the focus group takes place.
Please note the focus group room is for participants only.

Accessibility

The focus group room is located up a large flight of stairs, which participants will need to use to access the session.

How selection works

Places are limited. After booking, you will be asked three short pre-screening questions to help us ensure a good mix of participants.

Once we receive your booking request, we will confirm your place by email or telephone if you are selected to take part.

As a thank you for taking part, participants will receive:
• £15 payment
• Complimentary refreshments during the session

Know what’s Happening Next — before everyone else does.

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Host or Publisher Nat, Somerset Blooms