Local SEO 360: AI, Content, GBP & Trust Signals for Next-Level Rankings

Local SEO is evolving beyond traditional map optimization. Success now depends on a dynamic mix of AI-driven strategies, content development, Google Business Profile (GBP) optimization, and trust-building signals like backlinks, citations, digital PR, and social engagement. In this session, we’ll break down the essential components of a high-performing Local SEO strategy, exploring how AI can streamline content creation, enhance keyword targeting, and optimize GBP listings for better visibility.

ABOUT ANDREW BECKMAN:

Andrew has been in the Interactive Space since March 1997, when right after college Andrew decided to live in Cape Town, South Africa and work for a Web Design company called Dockside Internet. When Andrew decided to move back to NYC, Andrew joined DoubleClick in June of 1997, where the focus was to sell ads on AltaVista Search Engine and DoubleClick Network to major brands outside the United States. The sales role was interesting as Andrew was based in New York then Dublin, Ireland, and managed large brand advertising across the European Market till DoubleClick opened an office in each major country, and Andrew handed over the accounts. After 2 very rewarding years at DoubleClick, Andrew founded Location3 Media in October of 1999.

As Chairman of Location3 Media, Andrew oversees the strategic direction and business growth of the company and provides insight into new marketing trends and technologies. With 28 years in the industry, Andrew has witnessed the evolution of interactive marketing and is proud to see Location3 Media at the forefront of innovation. The expertise in Local Marketing, Franchise Marketing, and Multi-Location brands allows Location3 Media to create new services and revenue streams that drive success for clients.

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