Local Marketing Summit

Join us for the McHenry County Brand Builder’s Local Marketing Summit, where local business owners and marketers will come together to learn powerful branding strategies to grow their businesses within the community. This event will focus on building your brand locally and leveraging local businesses to strengthen your presence and impact.

Our expert speakers will guide you through key areas of local branding, providing actionable insights to help your business thrive:

✅ The Power of Local Branding

✅ Branding Through Out-of-Home Advertising

✅ Branding in Local Print Media

✅ Branding Through Social Media Marketing

This summit is designed for business owners, entrepreneurs, and marketing professionals looking to strengthen their local brand, increase visibility, and build connections with other businesses in McHenry County.

🎟 Don’t miss this opportunity to learn, network, and grow your brand locally!

Info: Strategically developing enduring brand images, messages and campaigns for business, government, and nonprofits has been Sue’s focus for more than 30 years. Examples include the City of McHenry, the MCHELP App, Downtown Crystal Lake, Heisler’s Bootery, Marvin’s Toy Store, McHenry Chamber and many others. Sue is an advisor for McHenry County College Small Business Development Center and leads two women’s business roundtables for the SBDC. A graduate of Leadership Greater McHenry County, she has served as a board member of the McHenry County Economic Development Corporation, Crystal Lake Chamber, Downtown Crystal Lake, and the Rotary Club. Appointed to the Governor’s Commission on the Status of Women in Illinois, she has presented in China and Russia. Sue is an advocate for economic empowerment through dynamic image and measurable outreach.

Info: With 27 years of experience in marketing and advertising, Mike Wheeland is the owner of Social Indoor of NW Chicago, helping businesses boost their brand visibility through their innovative indoor billboard network. A past Chair of the Crystal Lake Chamber of Commerce, he remains deeply involved in the local business community as a member of the Crystal Lake, Wauconda, McHenry, and Chain O’ Lakes Chambers of Commerce. A proud Southern Illinois University alumnus, Mike is passionate about helping businesses grow through strategic, high-impact marketing solutions.

socialindoor.com
[email protected]
815-382-5470

Info: With over 30 years in sales and marketing and 20+ years in publishing, Steve Rogers is the owner and publisher of Crystal Lake City Lifestyle magazine, a premier publication connecting local businesses with the community. He is an active member of the Crystal Lake and Huntley Chambers of Commerce and a current participant in Leadership Greater McHenry County. Passionate about local business growth and community engagement, Steve leverages his expertise to help brands thrive.

citylifestyle.com/crystallake
[email protected]
847-309-6381

Info: Since 2013, Erika Klein has been helping small businesses locally and nationally grow through strategic social media marketing. As the Founder and Owner of Social Butterfly Social Media Management Services, she specializes in creating impactful digital content that builds brand awareness and drives business success. Erika is the Current Chair of the Huntley Area Chamber of Commerce Board of Directors, and Social Butterfly is the 2024 Best of the Fox Business-to-Business Services Award winner. Erika is passionate about helping businesses tell their stories, connect with their audiences, and thrive in the social media space.

socialbutterflysocialmedia.com
[email protected]
224-650-6722

Host or Publisher McHenry County Brand Builders