LinkedIn Strategy Day for Business Owners & Heads of Sales/Business Development

LinkedIn Strategy Day for Business Owners & Heads of Sales/Business Development

Welcome to my first ever in-person LinkedIn Strategy Day

This is genuinely a dream come true and I’m excited to share it with you

The Strategy Day is for you if you are -

• A service based business owner / Head of Sales or Business Development
• Fed up with just blending in on LinkedIn
• Ready to be transparent and vulnerable on the platform
• Done with all the fancy strategies, free downloads and webinars and 101 different formulas that everyone is claiming is THE ONE
• Familiar with LinkedIn and understand how to navigate basic features (ie edit your profile, send a connection request, publish a post)

I definitely don’t want this to be death by powerpoint

You will need to come ready to take action, experiment, get it wrong (well hopefully not lol!) and push your comfort zone

So what are the tangible outcomes from this Strategy Day?

Optimised LinkedIn Profile:

• You’ll leave with a LinkedIn profile that truly represents YOU —one that’s engaging and tailored to attract your ideal clients. We’ll work together to create a standout banner, headline, and About section that speaks directly to who you are, what you offer and what makes you different

Targeted Networking:

• You'll identify and connect with people who can genuinely help your business—whether they’re potential clients, collaborators, or industry peers. I’ll make sure you’re not just adding connections, but building a network that’s valuable and relevant.

Clear LinkedIn Strategy:

• You’ll gain a solid understanding of your goals on LinkedIn and how to achieve them. This isn’t about following generic advice—it’s about creating a strategy that’s aligned with you, your business and speaks to your audience’s needs.

Actionable 30-Day Content Plan:

• You’ll walk away with a simple, doable content plan for the next 30 days, designed to keep you active, relatable and relevant on LinkedIn without taking up too much of your valuable time. 

Real-Time Content Creation:

• By the end of the day, you’ll have created and published a post on LinkedIn, getting hands-on experience and immediate feedback. This will help you overcome any posting anxiety and set you up for ongoing content success.

Boosted Confidence:

• Throughout the day, you’ll be encouraged to try new things, step outside your comfort zone, and be more open on LinkedIn. This will not only build your confidence but also help you connect more authentically with your audience.

Host or Publisher Sharon Murray