LinkedIn Essentials Training - In Person Workshop (Northampton)

Feel like you should be doing more on LinkedIn… but not quite sure what that looks like in practice?

Please know that you’re not alone.  Maybe you’re  

• unsure what to post 
• overthinking every word before you hit publish
• wondering if what you’re sharing is actually making a difference  

The good news?

You don’t need to be on LinkedIn all day, and you don’t need to turn into someone you’re not.  You just need a simple, practical way to use it that works for you.  

Ready to get clear on LinkedIn and start showing up with confidence. 

We’ll cover:

• LinkedIn Foundations - we'll start with how to navigate LinkedIn, looking at the menus and briefly at the settings
• Crafting a standout profile – What matters on your profile (and what doesn’t), how to write about yourself without feeling the ick, and the key sections that will help you get found and make that all-important first impression.

• A Framework that works – Learn a simple structure for using LinkedIn with confidence and consistency – no guessing and definitely no winging it!

• Creating content without the panic – We’ll cover how to come up with post ideas, plan and structure your content and understand what content works, and how to make it feel natural and doable for you.

• How to evaluate what’s working – Understand what LinkedIn is telling you in the stats, and how to tweak your activity to get better results over time.
• Wrap up and final questions - we end our time with a final review and your chance to ask any final questions.

In-Person

This is a small-group session (max 8 people), so there’s plenty of opportunity to ask questions and get tailored advice.

Perfect for professionals, small business owners and freelancers who want to show up on LinkedIn in a way that feels authentic – and actually works.

Whether you're new to LinkedIn or want to refresh your approach, you're very welcome.

• Aren't ready to take action
• Don't want to put the effort in

It’s about helping you: 

• understand how LinkedIn actually works 
• know what to say and how to say it 
• feel confident showing up consistently (without overthinking it) 

By the end of the session, you won’t just have ideas – you’ll have a clearer profile, content you’ve started creating, and a simple approach you can keep using.  

Because LinkedIn shouldn’t feel confusing or overwhelming.  It should feel doable.

Join me on Monday, the 8th of June.

All in a supportive environment with zero judgement.

Choose your ticket:

🎫 Essentials Ticket

With the LinkedIn Essentials ticket, you get the practical training and accompanying handouts.

🎫 Premium Essentials Ticket 🌟

With the premium essentials ticket, you get all the benefits of the essentials ticket PLUS an extra HOUR of accountability worth £149 to keep the momentum going. You can choose an hour or two x 30-minute sessions, it's up to you.

• You'll understand how to create a strong, credible LinkedIn profile that reflects your expertise and builds trust with clients and peers.  
• You'll have a clear understanding of what to share, how to say it, and how to stay visible without compromising professionalism.  
• You'll have a simple, sustainable approach to creating content and engaging on LinkedIn alongside running your business.  
• You'll understand how to build and nurture professional relationships in a way that feels natural, not forced or overly salesy.  
• Plus, you'll have an understanding of analytics, so you can see what’s working and refine your approach over time 

• I trained in marketing, direct marketing and social media, and I’m always learning.
• I stay up to date through some brilliant paid memberships - social media freelancers, LinkedIn 'nerds' and a digital skills network for women.
• Over the years, I’ve supported and trained hundreds of people on their LinkedIn journey and have been a podcast guest talking about LinkedIn.

Find out more on my website: https://www.marianneavery.co.uk/about/

💻 Your laptop – to work on your profile live during the session, don't forget your charger!

🖊️ A notebook and pen – for jotting down actions, ideas, tips, and those “aha!” moments.

🌟 An open mind – we’ll be trying new things, and you might surprise yourself!

🙋‍♀️ A willingness to learn (and ask questions) – no such thing as a silly question here.

☕ Optional: your favourite snack – bring whatever helps you feel comfy and focused.

Spaces are limited to 8 people, so everyone gets attention and value from the session.

Book your place, bring your questions, and let’s make LinkedIn feel a whole lot easier.

Info: Get settled, grab a drink, introduce each other, and we'll do a quick icebreaker

Info: Once you're settled, we'll start with what LinkedIn is and how to navigate it. Once you understand this, everything else will flow better.

Info: This includes a session on goals and audience which will feed into the remaining sections. We will go through 8 key sections of your profile that help to make that great first impression on LinkedIn. This section includes some group exercises.

Info: This section will focus on the 5 steps of content creation, so you know how to approach it. I will also introduce you to a content strategy and what is included. This is covered in more depth in my separate Content Creation session.

Info: I will introduce you to a 4-step framework that will help you approach LinkedIn with confidence and consistency.

Info: In this section, we will explore where you find your analytics, what you have access to, how to track and analyse them and feed them into your content creation process.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Marianne Avery