Leveraging Paid Ads to Market Your Business

Leveraging Paid Ads to Market Your Business

Paid advertising can be a powerful tool to drive awareness, generate leads, and boost revenue—but only when used as part of a well-rounded marketing strategy. In this session, we’ll explore how to integrate paid ads effectively into your overall marketing plan, ensuring they complement your organic and owned media efforts. You’ll learn how to determine the best ad types for your business, from search and social media ads to video and programmatic campaigns, as well as key considerations before launching a paid campaign.

You'll walk away with a practical checklist to use in your paid media campaign planning, along with best practices for testing, tracking, and scaling your ad spend efficiently. Whether you’re new to paid advertising or looking to improve performance, this session will equip you with the insights and strategies needed to maximize your paid media ROI.

• The importance of an integrated approach (organic + paid + owned media)
• When to prioritize paid advertising vs. other channels
• Aligning ads with your primary business goals

Jen is a 25-year marketing and technology professional who recently founded DigitalIntel.pro. Focused on the needs of business buyers and sellers, she provides valuable insights for companies preparing for mergers, acquisitions, or sales, ensuring their digital foundations enhance business valuation. Additionally, Jen speaks on digital marketing and paid advertising topics, leveraging her expertise to help businesses maximize their digital impact.

Host or Publisher The Sapphire Suite