Leveraging non-cash giving to hit your fundraising goals in 2025

2025 promises to be a turbulent year for fundraising. Hitting fundraising goals will require looking at non-cash giving in a new way. If your fundraising plan doesn't include a plan for non-cash asset giving, you don't have a plan. In this session, we will review:

• Key non-cash giving trends
• When to prioritize different gifts
• How non-cash giving benefits donors
• Practical tips for increasing gift sizes

Event Details:

WHERE: Parkview Field's Lincoln Financial Event Center, 1301 Ewing St., Fort Wayne

PARKING: Free parking is available in the Silver Lot off Brackenridge St.; Harrison Square Parking Garage offers the closest parking, but this is a paid lot.

WHEN: 11:30am-12:00pm - lunch and networking | 12:00pm-1:00pm - Presentation

Presenter Bio:

Lisa Maxwell-Frieden, J.D. of FreeWill

Lisa Maxwell-Frieden, J.D. is a career fundraising professional. Since joining the FreeWill team, she has been focused on helping organizations generate more than $10 billion in new planned gifts, stock gifts, and QCD’s from partnering non-profit organizations. Before joining FreeWill, she was the Vice President for Advancement at Trine University and the Director of Gift Planning at Butler University and DePauw University. An estate planning attorney by training, she found that helping organizations expand their planned giving efforts is her true passion.

Host or Publisher Charitable Gift Planners of Northeast Indiana