Let's Talk (Re)Branding

Name: Let's Talk (Re)Branding
Start: 2026-01-22T09:00:00-05:00
End: 2026-01-22T12:00:00-05:00
Location: The Bluestocking Bookshop

Schedule

Thu Jan 22 2026 at 09:00 am to 12:00 pm

UTC-05:00

Location

The Bluestocking Bookshop | Holland, MI

We're combining our foundations of a brand and rebranding workshops into one mega branding strategy session!
Quick Q: When you think of a brand, what is it you think of? Maybe a logo or packaging comes to mind first. Here’s the secret, though: branding is so much more than just putting a logo on your letterhead.
During this interactive workshop, Yellow Lime Creative will go into the foundations of branding for an organization, starting with the ultimate questions: Who are you? Who is your audience? And how do you connect those two ideas to create maximum engagement? After a brief brain break (happy shopping!), we'll dive into the visual side of things. The conversation will apply to a new brand, a rebranding process, and campaign specific branding.
You'll walk away understanding:
What is a brand?
Steps for building a brand strategy
Crafting your Brand Identity (mission, vision, values, etc.)
Understanding your audience (marketing personas)
Identifying what makes you stand out from your competitors (UVP)
The importance when choosing colors, fonts, icons, shapes, photography styles, and MORE!
Steps for creating your brand (or rebranding)
This brand-tastic journey will be filled with creativity, laughs, and tons of helpful tips to get you started on honing in on your brand (or dipping your toes in the idea of a brand refresh). We can't wait to see you there! Snag your tickets before spots fill up (we sold out last go-around!).