LEICESTER & LEICESTERSHIRE - TOURISM GROWTH PLAN LAUNCH

Following 12 months of collaboration and consultation with partners across the public and private sectors, we are delighted to unveil the Visit Leicester Tourism Growth Plan 2026–2031.

This five-year strategy marks a crucial step for our region, weaving together our rich culture, historic heritage, and vibrant creative industries to establish a vision for a destination defined by its distinctive identity and its people. Our goal is simple yet ambitious: to provide an unrivalled warm welcome and cement Leicester and Leicestershire’s position as a leading destination for both leisure and business tourism.

Join us during English Tourism Week for the official launch and be among the first to see how together, we will transform our visitor economy over the next five years.

Event Details

• Date: Monday 13th March 2026
• Location: Jewry Wall Museum, Leicester
• Occasion: Launch of the Tourism Growth Plan 2026–2031

Agenda

10.30am Arrival & Networking Tea & Coffee served

11.15am Welcome & Opening Remarks - Erika Hardy, Chair of the LVEP Board

11.20am Leicester’s Tourism Action Plan - Sir Peter Soulsby, City Mayor

11.30am Responding As A County - Mr Kevin Crook, Deputy Leader, LCC

11.40am National Outlook - Lady Victoria Borwick, Chair of Visit England

11.50am Closing Remarks - Mike Denby, Director of Investment and Place

11.55am Tour of Jewry Wall (Optional)

12.30pm Event Concludes

This event offers a unique opportunity to explore the newly refurbished Jewry Wall site and network with the key stakeholders driving our region's growth.

We look forward to welcoming you as we embark on this exciting new chapter for Leicester and Leicestershire.

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