Learn Blue Ocean Strategy: Examples from Wine, Beer & Spirits

Learning Labs Series (Faculty Edition!) ~ Learn Blue Ocean Strategy: Examples from Wine, Beer & Spirits

Join us at the University of Portland for an exciting event where you'll be a part of a hand-on workshop, led by Dr. Sam Holloway, strategic management expert, who will speak about the business approach for creating new, uncontested market spaces where competition is irrelevant.

~Special Guest!

University of Portland Alumnus and Wine industry Guru, Kevin O’Brien, Managing Director Capital BMO Markets, will be presenting at this special session. Learn from the expert himself!

Location: This workshop will be held at University of Portland campus inside Franz Hall, Room #233. [See campus map below - "G-3"]

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About the Expert

Dr. Sam Holloway is the Bay Area Distinguished Professor of Management & Entrepreneurship at the University of Portland. His research on business model innovations examines how strategy affects the design of organizational architectures and has been published in Academy of Management Journal, Strategic Management Journal, Academy of Management Best Paper Proceedings, Academy of Marketing Science Review, and Journal of Strategic Innovation and Sustainability, among others. His current research includes studying the business side of craft brewing.

Based upon his research, Dr. Holloway (and fellow UP Professor, Dr. Mark Meckler) launched CRAFTINGASTRATEGY.COM, a global online learning community advising breweries in 15 countries on four continents. Sam's research has led to keynote speeches at national beer industry events in Shanghai, Brussels, and several locations throughout the United States. Sam teaches undergraduate and MBA courses in strategy, entrepreneurship, and innovation.

Host or Publisher Pamplin School of Business