Leading in an age of disinformation

The digital landscape has changed how information – and deliberate distortion – moves through society. Driven by generative AI, viral algorithms, and decentralised influencers, unverified rumours now travel faster and penetrate deeper than established facts.

For leaders across government, healthcare, policing, and corporate enterprise, the challenge has evolved beyond fact-checking. They face operational decisions where truth is contested and trust is easily misplaced. How do they act decisively in a fast-changing, rumour-filled landscape? And what responsibility do we all bear for the rumours we choose to believe, or the actions we take on them?

This Kellogg Conversation brings together experts in media, marketing, healthcare, and public safety to explore what leadership looks like when disinformation is the operating environment, not the exception. It will be of particular interest to communications and PR professionals, healthcare and public health leaders, policing and public safety practitioners, policy makers, and business leaders in reputationally exposed sectors - anyone who has had to make decisions, or communicate publicly, when the facts are confused or contested.

Chair: , Kellogg Fellow and Associate Professor of Marketing at the Said Business School

• , AI and Disinformation expert; Global Disinformation Editor for the BBC, 2021-25
• , Professor of Infectious Disease Epidemiology at the London School of Hygiene and Tropical Medicine; co-founder and CTO of WholeSum
• , Deputy Chief Constable with the Gloucestershire Constabulary

View event details on the Kellogg College website.