Lead-gen Funnel Clarity and System Optimization
Schedule
Fri Mar 06 2026 at 01:00 pm to 04:00 pm
UTC+08:00Location
R&D Creative Hub | Petaling Jaya, SL
About this Event
Build a Predictable Lead & Client Acquisition System
For marketers, marketing leads, CMOs & marketing founders with existing revenue.
You already know how to run campaigns.
You’ve generated revenue before.
But leads and clients are inconsistent.
Some months are strong.
Some months feel uncomfortably quiet.
Forecasting still feels fragile.
This isn’t a tactics problem.
It’s a system design problem.
What this workshop is about
This 2-hour intensive workshop is for experienced marketers who want to move from reactive growth to a stable, predictable demand system.
This is not a channel or tactics session.
No ads breakdowns. No content calendars.
Instead, you’ll learn how to design the underlying structure behind lead generation and client acquisition — so demand doesn’t depend on campaigns, launches, or luck.
What you’ll learn
In this session, you’ll learn how to:
- Diagnose why leads are inconsistent despite past success
- Sharpen offers so demand converts without heavy persuasion
- Design a go-to-market system that doesn’t rely on “hero campaigns”
- Connect lead generation, sales, and delivery structurally
- Identify what must be fixed before scaling spend or team
- Move from constant optimisation to predictable demand
These are the same frameworks used in my work as a Fractional CMO — including helping a client scale to $1M in under a year.
Who this is for
This workshop is for you if you are a:
- Marketer, senior marketer, marketing head or CMO
- Marketing founder or consultant with existing revenue
- Operator responsible for pipeline, not just performance
- Business owner tired of lead volatility
You already have traction.
This workshop is about stability, leverage, and scale.
Who this is not for
- Beginners learning marketing fundamentals
- Anyone looking for quick hacks or channel tactics
- Early-stage founders without revenue
Facilitator
Mel Chai
Fractional CMO & Marketing Strategist
Worked with 10+ businesses supporting $15M in GMV, helping teams move from reactive marketing to structured demand systems.
If you’re done wondering how to grow daily and ready to build a demand system you can rely on — this is your room.
Where is it happening?
R&D Creative Hub, 11 Jalan Tandang, Petaling Jaya, MalaysiaEvent Location & Nearby Stays:
MYR 131.24 to MYR 262.48
