LCF Grad Futures: Making it Happen - How to Market and Sell your Idea

This session is only for London College of Fashion students. It is aligned to your Graduate Futures start up and freelance journey.

In this session, we’ll focus on how to bring your idea to market and make it visible to the right audience.

You’ll explore different marketing approaches, sales channels, and branding strategies to understand how each can support your project or business in reaching its goals. We’ll look at how to identify the most effective ways to connect with your audience, from digital platforms to in-person experiences, and how to build a brand identity that communicates your values and stands out.

Through practical exercises and discussion, you’ll gain the tools to create a clear go-to-market plan that not only shares your idea but inspires people to engage with it.

• , Founder and Designer of : DEWEY is a brand dedicated to extra-petite women. Since launching her business in 2022, she has won multiple awards, including the Inclusive Design Award, the Fashion Innovation Award and the Dynamic Awards 2024. DEWEY has also been recognised with the SME Business Elite Awards 2024 for ‘Most Inclusive Clothing Retail Specialists 2024’. Chamiah’s commitment to creating positive change is evident in every aspect of her work, from the brand’s revolutionary designs to her impactful public speaking engagements.
• , Head of Graduate Futures Consultants: Frances is a results-oriented accredited chartered Business Consultant with over 35 years of professional experience working with large corporates, SMEs and start - up businesses in the Fashion Industry. She is an accredited Business Coach and Senior Fellow. Her focus has been applying both her product and service development expertise along with strategic market analysis and positioning, supporting companies spot business enhancement opportunities.
• , LCF Graduate Futures Enterprise Consultant: Mirela Barbosa is a mentor and consultant with over 20 years’ experience in the fashion and beauty industries. Her work combines research, strategy, and cultural aspects to help develop meaningful brands. She is also the founder of Project M, an emotional branding consultancy aimed at startups and mid-sized companies, launched after completing her MA in Fashion Entrepreneurship and Innovation at LCF.

In this webinar, you will develop the key skills of enterprise, as defined by the UAL Creative Attributes Framework (My_CAF). Before attending this activity, we suggest you:

• Access the Enterprise Padlet

Image credit: LCF Graduate Futures imagery. Illustration by Danya Vassanth

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