Lawful Digital Marketing and Consent 23 October 2024 - 9:30am-1pm

This half-day course sets out and explains the regulatory framework for conducting lawful marketing via electronic means. Participants will not only gain knowledge of key laws operating in this sphere – the Privacy and Electronic Communications Regulations and the UK General Data Protection Regulations – but will also understand their relationship in a marketing context. The course addresses a knowledge gap when consent is needed to lawfully send marketing messages to individuals and how to demonstrate compliance when obtaining valid consent (including for cookies). This is achieved with accessible explanations of the rules, real-life examples and case studies.

This course will benefit participants of all seniority, who work in creative or IT roles, along with those who have more compliance-focused positions. It is suitable for attendees of all types of organisations because the content is designed to address a key business practice employed by all (marketing). This is an intermediate course for professionals who already have a good knowledge of key UK GDPR elements, principles, and individual rights.

Delegate from online training module

By the end of the session, participants will be able to:

• List the relevant UK legislation that applies to electronic marketing compliance.
• Explain the relationship between PECR and the UK GDPR in the context of electronic marketing.
• Determine when consent is needed to conduct lawful digital marketing by electronic means.
• Differentiate between service and direct marketing messages.
• Explain when consent is relevant (including for cookies), how it should be collected and managed to demonstrate compliance.
• Assess consent collection practices for their level of compliance with the relevant laws.
• Explain and act on people’s rights relation to electronic marketing.

• Updated factsheets and handouts prior to the sessions.
• Plenty of opportunities to ask questions during the sessions.
• Links to authoritative resources during the sessions.
• A copy of the PPT slides after the session attended.
• A certificate relevant to the course taken.
• CPD Points via CPD UK (3 for each half day) for each accredited course.
• A digital badge to highlight their participation in the course online.

The contents of the course are based on the assessment of Naomi Korn Associates Ltd at the time the course is run. It should not to be considered legal advice. If such legal advice is required, the opinion of a suitably legally qualified professional should always be sought.

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