L0105 Public Information Basics Tillamook, OR

Course Location:

Oregon Department of Forestry – Tillamook District

5005 3rd Street, Tillamook, OR 97141

Course Description:

To equip participants with the skills needed to be full or part-time PIOs, including oral and written communications; understanding and working with the media; and basic tools and techniques to perform effectively as a PIO, both in the proactive/ advocacy times and crisis/emergency response.

The learner must achieve a minimum passing score of 75% on final knowledge assessments or demonstrate mastery on performance assessments or research assignments to earn the IACET CEU.

Course Objectives

Using the strategic communications planning model, develop a public awareness campaign (95%)

• Using the strategic communications planning model, develop an incident communications strategy (5%)
• Indicate the purpose of a public awareness campaign
• Identify the steps in developing a public awareness campaign
• Develop a strategy for an awareness campaign on a selected topic
• Change the method of developing a plan to follow the 8-step StratCom process
• Demonstrate the role and function of the PIO in both day-to-day emergency environments
• Compare actions PIOs can take to work with the news media during day-to-day and emergency situation
• Describe different public information written products
• Apply effective news release writing guidance
• Adapt or repurpose written media products for social media
• Describe what types of impressions specific body language might convey during an interview
• Identify elements of an interview the PIO should consider ahead of time
• Identify steps a PIO needs to take to prepare for and conduct a news interview
• Demonstrate effective techniques for on-camera interviews

Target Audience

Selection Criteria: This course is intended for newly appointed emergency managers from Federal, state, local, tribal, territorial, and emergency management agencies, and prospective professionals transferring from another discipline to emergency management.

Prerequisite

IS0029.a: Public Information Officer Awareness

Date:

December 18-20, 2024

8:30am to 5:00pm (PST) each day

Location:

Oregon Department of Forestry – Tillamook District

5005 3rd Street, Tillamook, OR 97141

If you have questions, please contact the State Training Program at [email protected].

Host or Publisher Oregon Department of Emergency Management