KWRC Frederick Tech Orientation: Where Your Business Thrives
About this Event
Where Your Business + Technology Come Together 🚀
Welcome to KWRC Tech Orientation — your starting point for understanding how Keller Williams technology can help you build, organize, and grow your real estate business.
This isn't just a tour of Command. We'll focus on how your technology connects to the activities that drive your business — from building relationships with your database to creating follow-up systems and managing opportunities.
💻 What You Can Expect
During this interactive orientation, we'll explore:
📱 Your KW Technology Ecosystem
Learn how Command, the Command mobile app, and the KW consumer experience work together to keep you connected to your business and your clients.
👥 Contacts & Database Health
Learn the difference between leads and contacts, how to organize your database, and how to use Command to create stronger, more consistent relationships.
🎯 Goals & the MREA Models
See how your business goals connect to your database and daily activities — and how Command can help you track your progress.
⚡ SmartPlans & Automation
Discover how SmartPlans can create digital leverage through automated follow-up, tasks, calls, emails, texts, marketing touchpoints, and more.
🏡 Opportunities
Learn how to take a relationship from contact to opportunity and use Command to track potential and active transactions through your pipeline.
🎯 You'll Leave With More Than Information
Our goal is for you to leave Tech Orientation understanding not only what the tools do, but how they work together.
You'll have a clearer picture of how to use your KW technology to:
Build your database → Stay in touch → Create opportunities → Track your business → Grow
Whether you're brand new to KW or simply ready to get more out of the technology available to you, this is where your foundation starts.
💻 Come Ready to Learn & Participate
Bring your laptop, your questions, and be ready to log into Command and follow along.
Let's get your technology working for your business.
Welcome to KWRC Tech Orientation — Where Your Business Thrives.
Agenda
🕑: 01:00 PM - 01:15 PM
Welcome to Your KW Technology Ecosystem
Info: Kick off Tech Orientation with an introduction to Command, the Command mobile app, and the KW consumer experience. See how your technology connects you, your database, and your clients.
🕑: 01:15 PM - 01:40 PM
Command Basics + Build Your Database
Info: Get comfortable navigating Command and dive into Contacts. Learn the difference between leads and contacts, Contact Health, and how a strong database becomes the foundation of your business.
🕑: 01:40 PM - 02:00 PM
Goals + The MREA Models
Info: Connect your technology to your business goals. We'll explore the MREA database models, goal setting, and how Command can help you track the activities that drive your business.
🕑: 02:00 PM - 02:25 PM
Work Smarter with SmartPlans
Info: Discover how to create digital leverage with SmartPlans. Learn how automated tasks, calls, emails, texts, and follow-up can help you stay consistently connected to your database
🕑: 02:25 PM - 02:50 PM
From Contact to Opportunity
Info: See how relationships turn into business. Learn how to create and manage Opportunities, track your pipeline, and understand how Command supports your transactions from potential client to close.
🕑: 02:50 PM - 03:00 PM
Your Tech Game Plan + Q&A
Info: Bring it all together! We'll recap the workflow, answer questions, capture your biggest “Aha!” moments, and identify the next steps for putting your KW technology to work.
Where is it happening?
Event Location & Nearby Stays:
USD 0.00
