Knowing Your Customer & Building Your Brand
About this Event
It's hard to grow your business when you can't clearly explain what makes you different or who you're really trying to reach. If you find yourself trying to market to everyone or struggling to put your value into words, you're not alone.
This interactive workshop is designed for business owners who want to get clear on their ideal customer, sharpen their brand positioning, and communicate their value in a way that connects. You'll leave with practical strategies to make your brand clearer, more consistent, and easier for customers to understand.
Topics covered include:
- Identify your ideal customer and understand their needs
- Clarify your brand positioning and communicate what sets you apart
- Strengthen your brand message with simple, customer-focused language
- Differentiate your business from competitors
- Turn brand clarity into new opportunities for growth
About the Speaker
Manny Hall is a brand development strategist, author, and the CEO of Manny Hall & Associates. Known for his revenue-driven brand frameworks, Manny helps entrepreneurs and organizations build clear, profitable foundations that turn marketing efforts into real business growth. He serves as the Entrepreneur in Residence at Tri-C's Corporate College, an instructor, and a local nonprofit cofounder committed to driving economic empowerment throughout the Greater Cleveland area.
The Economic & Community Development Institute's Women's Business Centers of Ohio guide individuals at any stage of the business process. Through one-on-one counseling sessions with WBC staff and volunteers, you can get the direction and resources to meet your goals. Business advisers want to help you successfully start a business, or grow and expand your existing business -- increasing revenue and creating jobs for the local economy.
The WBCs present training workshops regularly to provide access to small business knowledge at no charge. They are the only SBA-funded Women's Business Centers in the state.
Funded (in part) through a Cooperative Agreement with the U.S. Small Business Administration. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.
Women's Business Center
Federal Share- 50%- $150,000
Non-Federal Share- 50%- $150,000
Total Program Cost: $300,000
Where is it happening?
Event Location & Nearby Stays:
USD 0.00
