Know Your Customer, Get Competitive

Know Your Customers & Get Competitive!

• Do you know who your customers really are?
• How much they will spend on your product or service?
• Why they choose one over another? Why would they choose you over a competitor?

Having a great product isn't enough nowadays - every business needs to know about the attitudes, behaviours and beliefs of their target customers. You need to understand what matters to your customers. And what drives them to make choices and decisions that ultimately leads to sales and customer satisfaction.

At this workshop you will learn how to access market research and other resources that can help you find the answers to all these questions and more - and it’s all been funded for you!

We'll also show you how to find suppliers, marketing and sales leads and consider who is best to trade with. Learn how to use the Business & IP Centre Manchester’s £5 million collection of UK and global business databases (including market research and company and financial information) to:

• assess market potential
• develop a viable business plan,
• upskill you to ‘know your market’.

If you have not registered with the Build A Business project before, you must complete a to be able to join the workshop.

Please note that this event takes place in a public building where filming and photography may take place (including the recording of your voice) and may be used across our marketing media for promotional purposes. Should you wish to obtain more information or would like to discuss photography/video recording, then please speak to a member of our team, email [email protected] or call 0161 770 8000.

More information regarding how your personal data is used by Oldham Heritage, Libraries and Archives can be found in our privacy notice here:

Know what’s Happening Next — before everyone else does.

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Host or Publisher Oldham Libraries