Klaviyo Workshop – Manchester City Centre

Klaviyo is now the standard for email marketing software but many organisations still struggle with setup, deliverability and driving revenue. This comprehensive half day workshop gives you the knowledge, tools, and confidence to use Klaviyo properly and extract real value from your emails.

It’s a practical, expert-led half-day training session that teaches you everything you need to confidently use Klaviyo. We’ll cover account setup, subscriber acquisition, template best practice, automations, and leave enough time to help you troubleshoot your account.

This session is ideal for digital marketers, analysts, and website owners with some working knowledge of Klaviyo, who want to take full advantage of the platform and utilise the opportunities that email marketing can provide.

In order to provide ample time to review your setups, we limit the number of delegates per session to 10 - if you’d like to arrange training for a larger group, please contact us and we’d be happy to accommodate this.

1 - Klaviyo Essentials

• Best practice account set up
• Lists, segments & compliance
• Deliverability markers & profile management

2 - Subscriber acquisition

• Sign up forms & pop-ups
• Multi-step forms
• Customising subscribe & preference pages

3 - Integrations & Metrics

• Integrating third party tools
• Using metrics in segmentation
• Using events in templates

4 - Template Best Practice

• Pre-send checklist and preparation
• Copy, creative and CTAs
• Optimising your templates

5 - Essential Flows

• Welcome Flow
• Abandoned Cart
• Post-Purchase

6 - Advanced Flows

• Sunset / Re-engagement
• Abandoned Browse / Search
• Using personalisation & dynamic content

7 - Troubleshooting

• Resolving common issues we’ve seen from auditing dozens of Klaviyo accounts
• Open floor troubleshooting session with your live Klaviyo account
• Overview of our Klaviyo audit template

• A much clearer understanding of Klaviyo and its use cases
• A free Klaviyo audit template with a step-by-step checklist
• Accompanying walkthrough guide with key terms and reports explained

• Provided by Aware Digital
• 111 Piccadilly, Manchester, M1 2HY
• Arrivals & registration from 9:00 for a prompt 9:30 start until 13:30.
• Teas, coffees and refreshments included
• Accessible venue
• Free guest wi-fi available

Click here to learn more about Aware Digital, our marketing and Klaviyo email marketing services

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