Kind Marketing Ideas for Therapists and Coaches - Dr. Francesca Bernardi

It can be overwhelming to attempt to go beyond ‘word of mouth’ recommendations and concurrently sideline the noise of social media when promoting your work.

This workshop will give you some valuable ideas to boost your professional reach, marketing tools and online presence, through effective use of email, visuals and accessible platforms to promote your offer, values and professional profile.

The first part of the session will centre your professional capabilities and public facing persona: come prepared with a few notes about your biography, values, offer, and maximise their impact with a few helpful steps. This will be followed by a focused guided practical, for you to create a biography that is attractive, accessible and succinct, and take away ideas and principles for adapting your email phraseology and signature. There will also be some time dedicated to setting up a single page website and event page, making the best use of PowerPoint, Gmail, Carrd and Eventbrite.

"I truly enjoyed the workshop which I found very informative.

I strongly recommend it to anyone willing to grow their private practice and not knowing where to start. Francesca made the process accessible to everyone. Very helpful. Thank you"

"Being someone who chooses not to use social media for ethical reasons, it was refreshing to hear other options"

Learning Objective Participants Can Expect From This Event

• Enjoy using kind marketing ideas with tools already at your disposal, plus a couple of ‘new’ ones.
• Create a bio-note that is attractive, effective and accessible.
• Make effective use of email to promote your work, values and worth.

Who is This Workshop Appropriate For?

• Self-employed counsellors, coaches, therapists, keen to explore easy yet effective possibilities to make their work visible and ‘productive’. Join especially if you are uncertain about the ways this can be achieved successfully with tools you already use (i.e. email, PowerPoint) and away from social media platforms.

How May This Workshop Impact Your Practice?

• Small changes to the ways you communicate with potential and existing clients and peers can ensure your work, worth and values are critically impactful. Email communication and other online tools present not only your therapeutic offer, but importantly your values, care, attention to detail and professionalism. These 'tried and tested' tools will prove effective in generative ways.

This workshop will be recorded and you can use the ticket function to pre-purchase the recording before the event. This will be useful for colleagues who are not able to attend the event live and also for those who attend the event live and want to watch it again.

This workshop will be hosted on the Zoom meeting platform where we will use our cameras and microphones to interact with each other as a group.

The self-select fee is a radical inclusion policy to open learning for all colleagues. The guide price for this event is £20.00, however, we appreciate that income varies greatly in different locations and circumstances. Please contribute what you can to help us maintain inclusive professional training.

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All the colleagues at ONLINEVENTS and the presenters we collaborate with are committed to working in a manner consistent with the BACP Ethical Framework, which can be accessed on the link below. When registering for this event you are agreeing to be present and interact in a manner that is consistent with this Framework.

https://www.bacp.co.uk/events-and-resources/ethics-and-standards/ethical-framework-for-the-counselling-professions/

Dr. Francesca Bernardi (PhD, FRSA, MA, QTS), is a creative facilitator and coach, community artist, writer and advocate. She trained in Art and Design education and therapy and has worked as a teacher and artist-in-residence in schools, alternative provision and further education. She most consistently engages in multi-disciplinary research, setting up creative environments for critical participatory work with marginalised communities. Francesca has published international research on arts-informed methodologies, autism, childhood and children’s rights; is founding chair of the Antonio Gramsci Society UK, international board member of the Disability Without Abuse Project (Los Angeles), Councillor and Fellow of the Royal Society of Arts (RSA) and Associate Member of CATA (Canadian Art Therapy Association). Francesca is a Visiting Lecturer in Childhood Studies and Research Methods at the Carnegie School of Education (Leeds Beckett University) and Arts Therapies at the University of Roehampton, Francesca is also a translator (Queen’s University Belfast; Routledge).

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