Keynote Talk - Boring Marketing Is Optional (Newcastle)

The After Work Club Newcastle - Keynote Talk

Boring Marketing Is Optional: Why Playing It Safe Is the Biggest Risk

When brands play it safe, they often end up invisible. Choosing safety over originality has created a sea of sameness in industries that could easily be labelled as “boring” and, ironically, it’s the biggest risk of all.

This engaging talk takes a step back and asks why creativity has come to feel so risky and what gets lost when we avoid it.

Meet the Speaker:

Abi Dodwell is the Managing Director of Red Biscuit, a B2B marketing and thought leadership agency that helps brands stand out by clarifying their story, sharpening strategy, and creating content that genuinely connects. Abi specialises in working with businesses that are ready to lead with purpose - turning expertise into compelling marketing that drives trust, growth, and real results across industries.

🍹 A welcome drink when you arrive
🎤 A casual, engaging keynote talk from Red Biscuit
🤝 Relaxed networking before and after the talk with a friendly, open crowd
👋 Whether you're coming solo or with friends, you’ll be made to feel totally welcome.
Our lovely team will be there throughout the evening to say hi, help break the ice, and make sure you feel right at home.

We’re a growing community for curious, ambitious people who want more from their evenings. From networking mixers to wellness sessions and development workshops, our in-person events bring people together (professionally and socially) in a way that feels genuine, fun, and totally pressure-free.

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🎉 Exclusive partner perks
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Host or Publisher Young Professionals Organisation