KEC Marketing Clinic
Schedule
Thu May 09 2024 at 09:00 am to 03:00 pm
UTC-04:00Location
17 Market Sq, Ste 101, Knoxville, TN, United States, Tennessee 37902 | Knoxville, TN
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Join us at the Knoxville Entrepreneur Center for a three-part Marketing Clinic on Thursday, May 9th! Sessions led by Amanda Martin of Future Garage and Jess Curtis of J-Bird Marketing. Both seasoned marketing professionals with deep expertise and a proven track record, ready to share their knowledge and guide you through this series.
Registration: https://www.tickettailor.com/events/knoxvilleentrepreneurcenter/1210137
Join us for a three session marketing clinic designed for entrepreneurs looking to sharpen their marketing skills. Start the day with "FIND" where you'll learn SEO, analytics, and paid advertising tactics.
Next, elevate your communication skills with "CONNECT" focusing on email marketing and integrated campaigns.
Wrap up the day with "KEEP" diving into strategies to keep customers engaged and loyal. Equip yourself with the tools and knowledge to attract, connect with, and retain customers, all in one day!
Each session will end with Q&A to address questions and giving space to receive personalized advice and recommendations tailored to your business needs, addressing specific challenges or queries raised during the hour and a half workshop.
Details for each one-hour, 45 minute session are listed below. The 9am session will have light breakfast & coffee, 11am session will have lunch, 1pm session will have light snacks provided. Please note, each clinic session is $10, and spots are limited. Make it a full day of learning and attend all three sessions!
◎ Session 1: FIND
9-10:45 am, led by Jess Curtis
Walk through effective audience understanding, online visibility, and data-driven decision-making.
Demographics & Customer "Buckets": Identify demographics such as age, gender, location, and interests to create an understanding of your audience. Learn to categorize your audience into distinct "buckets" and tailor your messaging to resonate with each segment.
Social Media & Niche Communities: Harness the power of social media platforms to build community, prioritize quality engagement over quantity, and explore niche communities and Facebook forums to connect with potential customers and like-minded individuals.
Comprehensive SEO Overview: Get acquainted with the basics of SEO, understand its significance for small businesses and makers, dive into keyword research, optimize website content through on-page SEO, explore off-page strategies for building backlinks and leveraging social media, and discover local SEO tactics including optimizing Google My Business listings.
Comprehensive Analytics Overview: Understand the purpose of website analytics, learn how to add tracking code to your website, discover key metrics to track including traffic sources and user behavior, and master the art of interpreting analytics data to gain insights into audience demographics, behavior, and preferences.
◎ Session 2: CONNECT
11am-12:45 pm, led by Amanda Martin
Build strong connections with your audience through effective communication and connection strategies.
Email Marketing Fundamentals: Learn to use email marketing as a tool to nurture relationships, drive engagement, and boost sales. Learn best practices for crafting compelling email content, designing eye-catching templates, and optimizing open and click-through rates.
Segmentation & Personalization: Understand the importance of segmenting your email list and personalizing your messages to cater to different audience segments. Discover techniques to deliver targeted and relevant content that resonates with your subscribers.
Connecting Campaigns Across Platforms: Learn how to create cohesive and integrated marketing campaigns that span across multiple platforms. From social media to email, discover how to maintain consistent messaging and branding to enhance your audience's experience and engagement.
Automated Campaigns: Discover how to set up automated email campaigns that nurture leads, welcome new viewers, and re-engage inactive customers, saving you time while driving results.
Analytics & Optimization: Gain insights into tracking and analyzing the performance of your email campaigns and integrated marketing efforts. Learn how to interpret metrics, identify opportunities for improvement, and optimize your strategies for better results.
◎ Session 3: KEEP
1-2:45pm, Led by Jess Curtis and Amanda Martin
Keeping customers engaged throughout their interactions with your brand is essential for long-term success. Learn effective strategies for customer retention and nurturing campaigns that foster loyalty and drive repeat business.
Understanding the Customer Journey: Gain insights into the various stages of the customer journey, from awareness to advocacy. Learn how to identify touchpoints and opportunities to engage customers at each stage to create a seamless and positive experience.
Nurturing Campaign Strategies: Discover how to develop nurturing campaigns that provide value, build trust, and strengthen relationships with your customers over time. Learn techniques for creating relevant and personalized content that resonates with your audience and encourages them to take action.
Loyalty Programs & Incentives: Explore the power of loyalty programs and incentives in encouraging repeat interactions and fostering customer loyalty. Learn how to design and implement effective loyalty programs that reward customers for their loyalty and encourage them to become brand advocates.
Feedback & Surveys: Understand the importance of gathering feedback from your customers to understand their needs, preferences, and pain points. Learn how to design and conduct surveys that provide valuable insights and help you improve your products, services, and customer experience.
Retention Analytics & Optimization: Dive into retention analytics to track and measure the effectiveness of your customer retention strategies. Learn how to interpret key metrics, identify areas for improvement, and optimize your nurturing campaigns for better retention rates and customer lifetime value.
Meet Our Presenters:
Amanda Martin
As the "Head Mechanic" at Future Garage, a HubSpot Gold Partner agency, Amanda helps businesses rev up their marketing engine with platform audits and email marketing campaigns. With over 13 years of experience in marketing engagement, she has worked with global brands like Tequila Patrón, Toyota, and Honda Performance Development, delivering innovative strategies that drive conversions and brand awareness. With a proven track record of producing award-winning branded content, with a Gold Addy Award for a video project with Tequila Patrón's NHRA Drag Racing team, Amanda also has a keen eye for photography, with work featured in Sports Illustrated. Amanda is a HubSpot and email marketing expert, certified in inbound marketing and HubSpot software, leveraging skills to optimize and automate marketing processes for e-commerce clients. She is passionate about creating sustainable and impactful campaigns that share values and vision for a greener planet.
Jess Curtis
Founder of J-Bird - Empowering small businesses, makers, and entrepreneurs to strengthen their digital presence and marketing efforts through strategic digital marketing solutions. From vision casting workshops for entrepreneurs embarking on their journey to Google My Business setup/optimization, SEO Optimized Landing Pages, Analytics, and eCommerce builds, J-Bird is dedicated to nurturing growth every step of the way through creativity and collaboration.
When not sipping matcha in a cozy coffee shop, you'll find Jess enthusiastically networking within her creative community or exploring the inspiring world of Art Museums & Galleries.
LOCATION:
Knoxville Entrepreneur Center, 37902
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Where is it happening?
17 Market Sq, Ste 101, Knoxville, TN, United States, Tennessee 37902Event Location & Nearby Stays:
