Justin Crowe: An Innovative Visionary

Join us for an innovative and inspiring story from a local entrepreneur

Justin Crowe, founder of Parting Stone, is an entrepreneur who turned personal loss into a game-changing innovation in the funeral industry. After losing his grandfather, Justin noticed how uncomfortable and disconnected traditional cremation remains felt for many families. His experience sparked a desire to create something better—something that would help people not just cope with loss but truly stay connected. That’s when Parting Stone was born—a new way to memorialize loved ones by transforming cremated remains into smooth, touchable stones that families can hold, share, and cherish.

Justin wants to be able remind art students that their skills can be used for something greater than just creating for the sake of art. With a background in creative entrepreneurship, Justin is committed to inspiring others to think beyond traditional career paths and use their talents to make a difference in the world. His approach goes beyond just offering a product—Parting Stone empowers families to build lasting, meaningful connections during tough times. The company is part of a larger movement to change how we think about death care, making it more personal and healing.

Justin’s appearance on Shark Tank further solidified his role as an innovative leader in the industry. He wowed the sharks with his passion, his mission-driven approach, and the potential for his business to make a real impact. For college students and aspiring entrepreneurs, Justin’s story is a powerful example of how empathy, creativity, and problem-solving can turn an idea into a successful, life-changing business.

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