Journey to Conversion Workshop | Drive Ecommerce Growth

Map customer experiences, remove friction, and drive measurable ecommerce growth at our free, interactive workshop in Bath.
About this Event

The Details

Step away from day-to-day operations and see your ecommerce store through your customers' eyes.

Join blubolt in person for an interactive, sales-pitch-free workshop designed for ecommerce managers and leaders. In our expert hands, you'll map the customer journey, identify hidden friction points, and align acquisition channels to drive conversions.

What to expect on the day

This is a learning-first experience limited to a maximum of 20 brands (no agencies, please). No hidden demos, just high-level strategy and practical execution where you can share ideas and get stuck into the work with fellow ecommerce leaders.

Because our approach focuses on universal ecommerce principles, the strategies you learn are entirely platform-agnostic. This session is particularly valuable if you are:

• Feeling restricted by your current setup on platforms like Magento (Adobe Commerce), BigCommerce, WooCommerce, or Salesforce.
• Weighing up a platform migration and want to map out how a move to Shopify could unlock new growth.
• Already on Shopify and looking to squeeze more revenue out of your existing traffic.

During the workshop, you will:

• Understand Your Customer: Align on exactly who your shoppers are and what they need at each stage before reaching checkout.
• Map the On-Site Journey: Audit your homepage, collections, PDPs, and basket to identify reassurance gaps and hidden friction.
• Align Acquisition Channels: Clarify the exact role of each traffic source across the awareness, consideration, and purchase phases.
• Review Conversion Hierarchy: Master when to push for a direct sale and when to focus on building confidence and intent.
• Optimise Messaging & UX: Explore how trust signals reduce doubt and prevent unintentional drop-offs.
• Plan for Platform Evolution: Evaluate if your current setup is helping or hindering your goals based on top-tier brand strategies.

Complimentary locally sourced light breakfast, morning tea, and lunch will be provided.

Please arrive at 9:00 AM to check in, grab breakfast, and network before we dive into the session.

Meet your expert host, Andrew Thomas, Chief Client Strategy Officer at blubolt.

With over 20 years of experience in digital transformation and data-driven ecommerce strategy, Andrew and his team deliver Journey-Led Growth for ambitious brands including Bella Freud, Lazy Oaf, Illumicrate, Adnams Southwold, and Newby Teas.

About blubolt

blubolt is a Shopify Platinum Partner agency based in Bath. We partner with scaling brands across fashion, food & beverage, health & wellness, and B2B to deliver exceptional customer experiences that drive measurable growth.