Jade Fox & Mal Wright: Authenticity as Strategy

Join the Department of Culture and Community for an intimate conversation with content creator Jade Fox and brand strategist Mal Wright as they explore what it truly means to embrace authenticity as a core strategy, not just a buzzword.
In a world that often rewards performance, discover how to build a genuine connection with your audience by creating for them first. Jade and Mal will share insights on defining "strategic authenticity" in the creator economy, leveraging past successes (from viral moments to reality TV) to build enduring personal brands, and taking actionable steps to identify and amplify your unique voice without sacrificing marketability. Learn to navigate the pitfalls of perceived authenticity and understand the long-term benefits of prioritizing community over broad appeal. This is your opportunity to stop explaining and start creating with conviction!
The talk will be followed by a mixer with the speakers and singer, songwriter, and Portland Fire DJ, Zyah Belle, in the Antoinette Hatfield Hall Rotunda Lobby.