Jack's Street Party at the Australian Grand Prix

The Jack Daniel’s race week events will officially kick off on Thursday evening with an unofficial Warm-Up Party for fans at Middle Park Hotel’s marquee, featuring a surprise guest for McLaren fans.

From 7:00pm, fans are invited to gather for merchandise giveaways and party playlists, creating a high-energy pre-race hub just steps from Gate 1 of Albert Park. The surprise guest will take to the stage for a short appearance before leading a collective cheers to set the tone for the weekend.

Following the Warm-Up Party, Middle Park Hotel will continue as Jack Daniel’s central race week hangout across four days, operating as a McLaren-themed street party complete with replica race gear, helmets and memorabilia. 

Pop-up bars, dedicated food offerings and daily entertainment will keep the atmosphere going from morning until late.

Each evening, Jack’s Hour will run from 5:00pm to 6:00pm, offering exclusive merchandise, entries into a major prize draw and drink specials, including the chance to win a bespoke artwork by Melbourne artist Glen Downey, signed by McLaren drivers Oscar Piastri and Lando Norris.

For more info, please visit: https://www.jackdaniels.com/en-au/JacksGarageAU

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