IU Spotted in New Balance 204L as Immersive In‑Store Experience Lands in Singapore

Global music icon IU has been spotted wearing New Balance’s 204L, reinforcing the sneaker as one of her current go-to silhouettes. Known for her effortless, understated fashion sense, IU’s off-duty look spotlights the 204L’s quietly confident aesthetic.

Blending the refinement of ‘70s running silhouettes with the athletic edge of 2000s performance shoes, the 204L stands out for its sleek, low‑profile fit and understated proportions. It delivers a unique look through textured detailing and embossed elements, without the bulk typically associated with retro tech styles.

New Balance is bringing the 204L to life with an exclusive in-store experience from now till 30 April at three locations across Singapore: CHAMBER, New Balance ION Orchard, and New Balance VivoCity.

With any purchase of the 204L, customers can redeem one of the three complimentary gifts (while stocks last):

• Journal Station: From covers to finishing details, this station invites customers to personalise a keepsake journal designed for ideas, memories and everyday inspiration.
• Scent Bar: A multi‑sensory experience where customers can curate their own scented pouch by blending from four distinct fragrances and dried florals.
• 204L Planter: Choose from a selection of plants and pot it in a specially designed 204L planter.

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Host or Publisher New Balance Singapore