Influencer Marketing 101: Hands-On 1 Day Session in Waterloo

Group Discounts:

• Save 10% when registering 3 or more participants
• Save 15% when registering 10 or more participants

Duration: 1 Full Day (9:00 AM – 5:00 PM)
Delivery Mode: Classroom (In-Person)
Language: English
Credits: 8 PDUs / Training Hours
Certification: Course Completion Certificate
Refreshments: Lunch, beverages, and light snacks included

This Influencer Marketing course provides a comprehensive guide to leveraging the power of social media influencers for brand growth. You’ll learn how to identify the right influencers, craft effective collaborations, and drive authentic engagement. Through real-world examples, legal insights, and hands-on practice, you’ll gain the confidence to build influencer partnerships that align with your brand’s goals and deliver measurable results.

Learning Objectives

By the end of this course, you will:

• Understand the influencer marketing ecosystem and terminology
• Select and evaluate influencers based on your brand goals
• Create clear and impactful influencer campaign plans
• Navigate legal and ethical concerns in influencer partnerships
• Measure campaign performance to optimize future efforts

Target Audience

• Digital marketers
• Social media managers
• Brand managers
• Content creators

Why is it right fit for you:

In a crowded digital landscape, influencer marketing has evolved into a highly effective strategy to reach, engage, and convert audiences. This course offers you the knowledge and tools needed to confidently partner with influencers, allocate budgets wisely, and track ROI with precision. Whether you're managing a brand, running a campaign, or creating content yourself, this program ensures you're equipped to build impactful collaborations that drive both conversation and conversion.

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Want to build a solid influencer marketing strategy across your team?

We offer customized in-house training sessions that can be tailored to your brand goals and team structure. Looking to scale influencer programs or align cross-functional teams? Our experts can craft a session that fits your needs, delivering practical outcomes for your organization.

📧 Contact us today to schedule a customized in-house, face-to-face session:

Info: • Evolution of influencer marketing
• Why influencers matter today
• Types of influencers: nano, micro, macro, and celebrity
• Activity

Info: • Tools and platforms for influencer discovery
• Assessing influencer authenticity and reach
• Aligning influencers with brand values and goals
• Activity

Info: • Defining campaign objectives
• Budget allocation and negotiation tips
• Setting timelines and deliverables
• Group exercise

Info: • Co-creating content with influencers
• Storytelling through influencer voices
• Visuals, messaging, and content formats
• Activity

Info: • Disclosure guidelines and regulations
• Contracts and intellectual property rights
• Avoiding influencer fraud
• Case study

Info: • Best practices for communication and collaboration
• Building long-term brand partnerships
• Nurturing content creators as advocates
• Activity

Info: • Key performance indicators (KPIs) in influencer campaigns
• Tools for tracking and analytics
• Evaluating reach, engagement, and conversions
• Activity

Info: • Handling influencer controversies
• Protecting brand image
• Lessons from brands navigating influencer backlash
• Exercise

Info: • Rising trends: AI influencers, live commerce, UGC
• Platform algorithms and influencer relevance
• Adapting to industry changes
• Discussion

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