Inclusive Marketing for Small Businesses

Marketing isn't just about getting noticed—it's about making people feel seen. In this talk, Julian Kane will explore what it truly means to create an inclusive brand, going beyond token representation to build authentic connections. They will share practical ways to craft messaging that welcomes a diverse audience, challenges outdated industry norms, and ensures businesses feel like safe, affirming spaces for everyone.

Julian will also offer specific, actionable tips for those in the wedding industry on how to show up as genuinely LGBTQ-allied vendors—especially in these uncertain times. Whether attendees are refining their language, rethinking their client experience, or looking for ways to be better allies in their businesses, they will walk away with real strategies to make inclusivity more than just a buzzword.

ABOUT JULIAN:
Julian Kane is a queer artist and the person behind Althea Floral Design, where flowers are more than just decor—they're a way to tell stories, set the mood, and bring pure joy to a celebration. Based in Boston, Julian creates bold, expressive floral art for weddings, events, and installations, always centering inclusivity and originality. Their designs break tradition in the best way, embracing color, texture, and the unexpected. At Althea, there's no one-size-fits-all—just wildly beautiful florals designed to make every client feel truly seen.

Medford Public Library: Bonsignore Hall

Wednesday, April 2nd, 11-1pm

Host or Publisher Rising Tide Society Boston