IE Talks in London: Business & Its Role in Sustainable Behaviour Change

Behaviour change is central to any successful business. Every organisation wants to change someone's behaviour - customers, consumers or employees. Understanding how businesses can support our drive towards a more sustainable future thus cannot be overstated.

This session will be led by Dr. Guy Champniss, a highly recognised behaviour scientist and strategist. He will delve into the importance of business in driving forward the sustainability agenda and explore leading models that can help us within our organisations to understand, predict and shape behaviours. From the Theory of Planned Behaviour to the COM-B behaviour change framework and motivational theory, he will spend time discussing how these models have the potential to be vital tools and critical catalysts that can support and fuel change-makers and entrepreneurs as they build and launch successful ventures to drive sustainable change.

Join us in this exciting masterclass that will introduce and discuss key pieces of academic theory within what is a highly participative and conversational format.

Professor Bio:

With over 25 years’ experience, Dr. Guy Champniss has been recognized for contributions in the creative and academic fields as a behavioral scientist and strategist. His work in applied behavioral science has led to awards for innovation and impact. Dr. Champniss held several strategy roles before going on to head-up behavioral science for an award-winning US energy tech company. Dr. Champniss is also a visiting professor with IE Business School and University in Madrid (a global top 10 business school), where his award-winning courses focus on applied behavioral science, innovation and social impact.

Dr. Guy Champniss holds an MBA from IE Business School, has completed post-graduate programs with Stanford Graduate School of Business and the University of Cambridge, and holds a prize-winning PhD in applied social psychology from Cranfield School of Management, UK. As a Fellow of the RSA and a Chartered Member of the British Psychological Society, his research has been published in leading journals, including Harvard Business Review. He is also the author of Brand Valued: How socially valued brands hold the key to business success and a sustainable future.

Host or Publisher IE UK