Identifying and Creating Your Ideal Customer Profile (ICP)

Schedule

Tue Mar 25 2025 at 10:00 am to 12:00 pm

UTC-04:00

Location

The HIVE - Business Resource Center, City of Virginia Beach | Virginia Beach, VA

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Come evaluate who you think that buyer of your products or services is and learn to create an Ideal Customer Profile.
About this Event

How well do you know your ICP?


You will work in a template while you are in the session once you have a clear picture. You will learn new ways to use these profiles to develop your marketing strategies. Let’s get you ready for the new customers who are a good match for you.


Identifying and Creating your Ideal Customer Profile (ICP)

  • Analyzing the Need for your Products or Services
  • Understand the Economic Buyer and Business Influencers
  • Learn to Focus on ICP Differences in Gender, Generation, and Experiences
  • Build your ICP using a Template


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Where is it happening?

The HIVE - Business Resource Center, City of Virginia Beach, 140 Independence Boulevard, Virginia Beach, United States

Event Location & Nearby Stays:

THE HIVE Virginia Beach Business Resource Center

Host or Publisher THE HIVE Virginia Beach Business Resource Center

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