ICON: The Personal Brand Bootcamp
About this Event
You probably already know that having a personal brand can make a difference in your business. The challenge is finding the time, strategy, and resources to actually build one.
ICON is a six-hour, hands-on personal brand bootcamp for professionals who want to become more visible, credible, and recognizable without committing to a full-service media agency.
You'll learn the fundamentals of personal branding and content strategy, develop ideas and scripts for your own social media, and then put what you've learned into practice with professional content production and photography.
The goal is simple: you don't leave with information... you leave with a foundation, a strategy, and content you can actually use for the next month.
What You'll Experience:
Learn
Get practical guidance on personal brand positioning, content strategy, storytelling, social media, and how to turn your expertise into content.
Create
Develop content ideas, scripts, and talking points based on your own business, experience, and personality.
Capture
Put your ideas into practice with professional content production and personal-brand photography in a high-end Scottsdale environment.
Leave Ready to Post
Walk away with professional assets and enough content to keep your social presence active for the weeks ahead, along with a clearer plan for continuing to create.
Who It's For:
ICON is designed for professionals who know they need a stronger personal brand but don't have the time, resources, or desire to work with a full-service media agency.
Especially:
- Realtors
- Mortgage brokers
- Financial advisors
- Personal trainers
- Life coaches
- Consultants
- Insurance professionals
- Entrepreneurs
- Sales professionals
- Service-based business owners
- Founders and executives
You don't need a large following or experience as a content creator. You just need to recognize that your online presence can play a bigger role in growing your business.
A Small-Group Experience
ICON is limited to 20 attendees, keeping the experience personal, interactive, and hands-on.
Hosted at The Galleria in Scottsdale, the event combines education, coaching, networking, content creation, and professional production in one afternoon.
ICON: The Personal Brand Bootcamp
September 29, 2026
3:00 PM–9:00 PM
The Galleria | Scottsdale, Arizona
Limited to 20 attendees.
If you've been saying you need to build your personal brand, ICON gives you six focused hours to finally start doing it.
Agenda
🕑: 12:00 PM - 12:30 PM
Arrival & Welcome
Info: Check in, get settled, and meet the other attendees.
🕑: 12:30 PM - 01:30 PM
Personal Brand Strategy
Info: Positioning, messaging, audience, and building a recognizable professional identity.
🕑: 01:30 PM - 02:15 PM
Content Strategy
Info: Content pillars, ideas, hooks, storytelling, and developing a sustainable approach to social media.
🕑: 02:15 PM - 03:00 PM
Content Workshop
Info: Turn your expertise and experiences into actual content concepts, talking points, and scripts.
🕑: 03:00 PM - 03:30 PM
Break
Info: Take a moment to recharge before moving into the hands-on production portion of the experience.
🕑: 03:30 PM - 05:30 PM
Content Production
Info: Put your ideas into action with professional equipment and production support.
🕑: 05:30 PM - 06:00 PM
Your Personal Brand Game Plan
Info: Bring everything together and establish a plan for continuing to create and publish after the event.
Where is it happening?
Event Location & Nearby Stays:
USD 534.31
