ICM Advanced Physique Coaching: Theory to Practice
About this Event
ICM Advanced Physique Coaching: Theory to Practice is a two-day seminar for coaches who have done the foundational work and are ready to operate at the next level.
This is built for coaches who are already working with physique and transformation clients and want a complete, applied methodology for taking those clients further.
Day 1 is our classroom day. Six blocks of advanced coaching education covering client assessment, the psychology of transformation, nutrition application, training for physique development, and the ICM Physique Model in full.
Day 2 is our gym floor day. Everything from Day 1 gets applied under pressure. You will work through real client scenarios, coach and be coached, and have your decisions challenged by the ICM team in real time.
What's included with your ticket
- Both days of education (9:00am – 5:00pm each day)
- Course workbook covering all six theory blocks
- Lunch both days and refreshments at all breaks
- Client brief pack and scenario challenge cards
- ICM Education Certificate of Attendance
Who is this for?
This weekend is designed for personal trainers and coaches who are working with physique and transformation clients and want to raise the standard of their coaching. If you are serious about getting better results for your clients and want to understand the thinking behind the decisions - not just the decisions themselves - this is for you.
Day 1: Theory | Saturday
🕑: 09:00 AM - 09:15 AM
Welcome & Course Overview
Info: How the weekend is structured, what you will leave with, and the plan for the weekend.
🕑: 09:15 AM - 09:30 AM
Coaching Self-Audit
Info: Coaches rate themselves privately across the five core areas. Scores are not shared. The same audit is repeated at the close of Day 2.
🕑: 09:30 AM - 10:30 AM
Block 1: Reading Your Client
Info: Advanced assessment for transformations - body composition, realistic timelines, lifestyle red flags, and honest client conversations.
🕑: 10:30 AM - 10:45 AM
Break
Info: Refreshments available.
🕑: 10:45 AM - 11:45 AM
Block 2: The Psychology of Transformations
Info: Personality types, identity shifts, motivation vs capability gaps, the five stages of change, and why clients stall or fall off.
🕑: 11:45 AM - 12:30 PM
Lunch
Info: Lunch provided for all attendees.
🕑: 12:30 PM - 01:30 PM
Block 3: Nutrition Application for Transformations
Info: Choosing the right nutritional model, making adjustments, managing adherence, and differences between gen pop and advanced physique clients.
🕑: 01:45 PM - 02:45 PM
Block 4: Training for Physique Development
Info: Hypertrophy principles for changing physiques, the Big 4 drivers, structuring growth and fat loss phases, and recovery as a coaching tool.
🕑: 02:45 PM - 03:45 PM
Block 5: The ICM Physique Model
Info: The complete model - priming, growth phases, three-phase fat loss, photoshoot peaking, and post-transformation client management.
🕑: 03:45 PM - 04:30 PM
Block 6: Case Studies
Info: Male and female case studies - real life examples of clients who have been through the process.
🕑: 04:30 PM - 05:00 PM
Q&A & Day 1 Close
Info: Open questions, key takeaways, and preparation for Day 2.
Day 2: Practical | Sunday
🕑: 09:00 AM - 09:15 AM
Recap & Day 2 Overview
Info: Key takeaways from Day 1 and setting up the practical day ahead.
🕑: 09:15 AM - 10:30 AM
The Client Brief
Info: Coaches receive a full client file and build a complete coaching plan in small groups. Every decision must be presented and justified.
🕑: 10:30 AM - 10:45 AM
Break
Info: Refreshments available.
🕑: 10:45 AM - 12:00 PM
Data-Led Scenario Challenges
Info: Small groups work through three real client scenarios - a stalled check-in, a client mid-fat loss under psychological strain, and a post-transformation client. Groups make a call and defend it.
🕑: 12:00 PM - 12:45 PM
Lunch
Info: Lunch provided for all attendees.
🕑: 12:45 PM - 01:00 PM
Gym Floor Prep
Info: Split into your working groups and map out the goal of the practical sessions.
🕑: 01:00 PM - 02:30 PM
Gym Floor Block 1: Programming in Practice
Info: Coaches working together in groups to experience correct cueing, spotting, and coaching from both a client and a coach perspective. Groups will focus on either upper or lower body and will swap in session 2.
🕑: 02:30 PM - 03:00 PM
Break
Info: Refreshments available.
🕑: 03:00 PM - 04:30 PM
Gym Floor Block 2: Programming in Practice
Info: Coaches working together in groups to experience correct cueing, spotting, and coaching from both a client and a coach perspective. Groups will focus on either upper or lower body based on what they did in session 1.
🕑: 04:30 PM - 04:45 PM
Self-Audit Completion & Commitments
Info: Coaches complete the Day 1 audit again and compare scores privately. Each coach commits to three things they are implementing the following week.
🕑: 04:45 PM - 05:00 PM
Certificate Presentation & Close
Info: Presentation of ICM Education certificates of attendance.
Where is it happening?
Event Location & Nearby Stays:
GBP 399.00
